Pinterest + Levi’s creates personal styling tool.
Pinterest’s first test as a personal styling tool is with a first-of-its-kind partnership with Levi’s. “Styled by Levi’s” uses Pinterest data to create personalized Pinterest boards for Levi’s customers.
The feature is promoted on Pinterest and is accessible on a Levi’s microsite. Customers select five favorites from a variety of images, then grant access to Levi’s and Pinterest to generate a custom Pinterest board based on their responses and previous activity on Pinterest. Recommendations can include stylized editorial images, flat images of single products and pins promoting Levi’s chatbot or its customization division. When applicable, pins link to corresponding purchase pages on the brand’s website.
Levi Strauss & Co.’s Brady Stewart, who leads the company’s digital business in the Americas, said Pinterest was an attractive platform because its users are “engaged in key life moments.” She also emphasized its personalization and visual search capabilities.
Text and research sourced from Glossy.