@Shop Account Launches as Instagram's Commerce Reach Expands
- Instagram launched a new account, @shop that brings together posts from online merchants that sell products through the platform.
- The curated account aims to showcase top shopping categories including fashion, beauty and home decor.
- Feel jeans, Glossier Play Colorslide and Mented Cosmetics are among the "emerging brands" that Instagram seeks to highlight with the new account.
- Every product shown in the @shop account will have shopping tags that let Instagram users make a direct purchase without leaving the app.
- The @shop account had around 49,000 followers as of Sunday.
New Features Highlight New Brands
As Instagram continues to ramp-up commerce on its platform, the @Shop account is not only a great place to showcase new features but to also catapult visually stunning brands, no matter what their size, to IG stardom.
As Checkout with Instagram and other like-features continue to rollout, look for the platform to become a major competitor to some of the existing online giants as the Facebook empire looks to cash in on the 3+ hours a day we already spend aimlessly scrolling.
📱Visit the account. | See the press release.
Text and excerpts sourced directly from the MarketingDive