Stories of the week shaping the future of consumer experiences (CX).
Yes, I know I am a little late welcoming you to the new year but, it was a great break from it all.

The Jensen family enjoyed Christmas and New Year festivities and even made our way to Marco Island for a few days with little Charlie. The photos from the trip are honestly way more interesting than some of the content below. 🙃

This week I am headed to New York to catch the end of NRF and help support Retail Innovation Week with PSFK (in addition to supporting some of our amazing clients).

If you are in town for either of those events, let me know! Would love to meet up.


I hope everyone had an incredible New Year and are off to a fast, exciting 2020.

Hope to see you in NYC!

-Carter
Publications Close to Home
Fast Five Podcast — Our CES Tech Pick – Perso from L’Oreal
In this week’s episode, sponsored by Trigo, Chris geeks out over Alexa and Gift Cards to the chagrin Anne and Carter, plus other top headlines like JioMart, ‘Public Venmo’ and more!

Listen and Subscribe – iTunes | Spotify | Google | SoundCloud

Watch The Video
Research & Insights
Hype House and the Los Angeles TikTok Mansion Gold Rush - The New York Times
 Hype House, the physical location of a new content creator collective, is a Spanish-style mansion perched at the top of a hill on a gated street in Los Angeles. It has a palatial backyard, a pool and enormous kitchen, dining and living quarters. 

Four of the group’s 19 members live in the house full time; several others keep rooms to crash in when they are in town. And all day long, a stream of influential young internet stars come by to pay homage to the new guard.
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Fashion for older shoppers is a massive market opportunity.
More than most industries, fashion is preoccupied with youth. It’s an obsession reflected in the barely post-pubescent models on its runways and in its ad campaigns, and in the sources from which it takes inspiration.

Meanwhile, nearly every country around the globe is seeing a rise in its number and proportion of older people.

That narrow focus on the young could become costly in the years ahead, the Guardian reports. In the UK alone,  households headed by someone age 50 and over will increase their spending (pdf) on clothes and footwear by more than 75% from 2018 to 2040, according to an estimate by the International Longevity Centre (ILC), a UK think tank focused on the impact aging is having on society. At that point, they’ll have surpassed under-50 households as the UK’s biggest spenders on fashion by a wide margin.
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Why esports are emerging as fashion’s go-to cultural reference.
While a year or two ago there were relatively few partnerships between mainstream fashion brands and esports, the last year alone has seen dozens of major new initiatives, signaling esports' arrival as a cultural force.
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Brands & Retailers
Mirror Wants to Be More Than a Fitness Trend - The Atlantic
"I'm standing in the center of a store on Fifth Avenue, in Manhattan, looking into a full-length mirror. The store is called Mirror. It sells only mirrors. Actually, only this one type of mirror."

Mirror looks just like any other mirror, until it powers on. Suddenly, my reflection is not alone. It’s joined by an enthusiastic woman in yellow leggings and a yellow sports bra, superimposed on the mirror like a Snapchat filter. She immediately starts telling me to do jumping jacks.
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P&G snaps up women's shaving disruptor Billie
The CPG giant wants to re-energize its grooming business by combining consumer insights, digital capabilities and innovation with another DTC buy.

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The New Generation of C-Beauty
They’ve been called affordable, fair quality, and basic. “C-beauty” — a.k.a. Chinese-born beauty brands — used to be what most Chinese beauty consumers relied upon when they couldn’t afford better and cooler foreign brands. But with a new generation of C-beauty brands emerging and evolving, this story is quickly being rewritten.

The dawn of the 2020s, C-beauty’s reputation is set to change from a cheap alternative to an industry trendsetter.
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Social & Technology
P&G sponsors launch of Seneca Women's female-focused podcast network
Attracting big advertisers like P&G points to how the podcast business is maturing and providing an opportunity for brands to get in front of consumers at scale. As a founding partner of the new network, P&G can further its messaging around women's empowerment, which has manifested across its portfolio of brands in recent campaigns.

Podcasting ad revenues are soaring, with the total market estimate for the industry reaching an all-time high of $479 million in 2018, and a projected $1 billion in revenues are predicted by 2021, per a report in Ad Age. The category will see double-digit growth into 2023, per a report from Insider Radio.
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The Next Step? Customized research, presentations, training and formal reports are available upon request. Please reply to this email or send me a note to get in touch. Thank you for giving the first few rounds of "Spark" a shot. Any and all feedback is greatly appreciated.
CJC, LLC. 900 Summit Ave #303 Minneapolis, MN 55405 USA
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CJC, LLC. · 900 Summit Ave #303 · Minneapolis, MN 55405 · USA