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- Carter

Publications from Carter

[OmniTalk Podcast]

Fast Five: There’s Just No Keeping Up with those Kardashians

In this week’s episode, sponsored by Trigo, we discuss brilliant retail moves by the Kardashians, Maverick Carter, and Instagram, along with Amazon’s new grocery concept and Simon’s investment in Rue Gilt Groupe.

Listen and Subscribe – iTunes | Spotify | Google | SoundCloud

[OmniTalk Podcast]

Fast Five: McKinsey is now a Retailer?

In last week’s Fast Five, sponsored by Trigo, we talk McKinsey’s lab store at MOA, Kroger’s Food Hall, innovation in health, Caper, and Amazon’s new air pods.

Listen and Subscribe – iTunes | Spotify | Google | SoundCloud

[Minneapolis Events]

Twin Cities Startup Week — Retail Track

From free coworking at Third Haus to a packed full day of events at Target HQ, Twin Cities Startup Week is here! I plan to attend as many events as I can as I would love to meet up. Please let me know if you are planning to attend.

See the full schedule of events.

Retail

[Retail Spotlight]

Uninterrupted & Nike Team up on Exclusive "More Than An Athlete" Air Force 1 & Apparel Collection

To celebrate the launch of its first ever e-commerce store, LeBron James and Maverick Carter‘s Uninterrupted brand is releasing a special collaborative Nike Air Force 1 silhouette alongside a range of co-branded apparel items. 

Having already been teased late last month, we now have a closer look at the forthcoming Air Force 1 Low model geared towards empowering athletes to be “More Than an Athlete.” Crafted from premium white leather, the model has been embellished with “I AM UNINTERRUPTED” accents which frames the the upper midsole, while hits of “Lapis Blue” then comes in on the outsole, laces and tongue tabs. Additionally, the white reflective heel counter allows you to write your very own “More Than” statement.

Via HypeBeast

[Retail Spotlight]

Kardashian-Jenner family launches apparel resale business

The Kardashian-Jenners are getting in on resale — a lucrative apparel trend that is growing as shoppers both look for deals and support sustainability efforts. 

Resale has grown 21 times faster than the retail apparel market over the past three years, according to a March report by resale marketplace ThredUp. The company predicted the segment will reach $51 billion by 2023. Around 64% of women last year purchased a second-hand fashion item or "are open" to it, up from 45% in 2016, per the report. 

Kardashian Kloset will join known players ThredUp, The RealReal and peer-to-peer marketplace Poshmark in the apparel circular economy. Additionally, there have been movements from more traditional retailers to get into the space.

Via RetailDive

Consumer Experience [CX]

[Consumer Experience]

Apple’s Fifth Avenue Facelift Addresses Critique That It’s Hard to Shop There

Dash Replenishment continues to grow, with Amazon focusing on reducing a barrier to using many "smart" items: not having the necessary refills ready when the item beeps or flashes to ask for them. 

Dash Buttons, which allowed customers to purchase a dedicated button though which to reorder specific items, were discontinued this spring, but the expansion of the Dash concept through connected home components appears to have been part of Amazon's plan from the start. "We've always said we envision a future where you don't need to press a physical button in your home to order products," Amazon told Retail Dive through emailed comments in March.

Developers can choose from three types of inventory sensors for their Smart Home Skills: those for devices that can report their own status or supply levels (like printer ink), those that can report the quantity of items added to it (like coffee brewed in a coffee maker) or the type of sensor that detects usage level to determine when a replacement is needed (like a vacuum bag or air filter).

Via RetailDive

Tech & Social

[Social + Tech]

GOAT showcases world's rarest sneakers with AR try-ons

GOAT's AR try-on's give users a small taste of what it's like to wear the world's rarest sneakers, many of which do not come cheap. For example, the Air Jordan 4 "Undefeated" is available for $23,000 new, or $19,000 used, although bidders are welcome to offer a lower price. While it's probably safe to say that most of GOAT's users aren't going to shell out five-figure sums for rare sneakers, the AR try-on is a way to engage customers with its online marketplace, and possibly lead to sales of other, more obtainable shoe styles.

The digital try-ons of rare shoes is GOAT's latest use of AR technology to inform and amuse shoppers of its digital marketplace. Last year, GOAT added an AR experience to its annual Black Friday raffle. The company gave away more than 1,000 prizes including a $10,000 grand prize in credit toward future shoe purchases.

Via MobileMarketer

[Social + Tech]

E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song

With its #eyeslipsface campaign, e.l.f. shows one way the recent trend of brands embracing TikTok might go to the next step as marketers invest in creating musical content specifically for the platform.

The past few months have seen a number of brands partner with TikTok in an effort to reach younger consumers that have flocked to the social media app that has more than 500 million users worldwide. Other brands getting onboard include WalmartChipotle Mexican GrillUniqloRalph Lauren and the NFL.

Creating music can help brands capture the attention of young consumers who are weary of being marketed to in traditional ways, a strategy that has been adopted by Mountain Dew, Dove, Oreo and Expensify, among other brands. 

Via MobileMarketer

The Next Step
Customized research, presentations, training and formal reports are available upon request. Please reply to this email or send me a note to get in touch.


Thank you for giving the first few rounds of "Spark" a shot.
Any and all feedback is greatly appreciated.
What is Spark all about?
Consumer Connections - Beyond stereotypical social and e-commerce platforms, we look to focus in on new and emerging ways consumers are connecting with each other and brands. These stories are then summarized and paired with actionable next steps for marketers, brand leaders and really, all who are curious.​

We write these pretty fast so please excuse any grammatical or spelling errors. We're trying.
Topics this week were quoted or directly sources from a variety of sources.

Copyright © 2019 CJC, LLC.

The information listed within has been sourced from the noted publisher.


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