Good morning, everyone! Hope you had a great weekend (Shoutout to all the dads out there!).

This week is exciting as our lead story comes straight out of Minnesota (my home town) as Rosedale Mall looks to fill vacant retail spaces with an experiences a bit beyond shopping. 🧟‍♂️

In addition, we cover the only real way I have seen AR be of benefit to consumers (makeup) and a new app to make parent's lives easier when shopping for new shoes. 

A quick three stories to get your week started on the right foot! Thanks for reading. Hope to chat with everyone soon.

- Carter

Haunted Basement Experience: The perfect tenant for this vacated mall property.

  • The "retail apocalypse" has left many Malls as ghost downs but, this disturbing trend is not slowing down Rosedale Mall in Minnesota as a horror collective called "Haunted Basement" is now taking over a former department store's space.
  • Haunted Basement is an interactive, adults-only experience designed with the dual mission of horrifying its guests and supporting the local arts scene. With a crew of about 120 people, including 30 actors, Haunted Basement requires a great deal of space.
  • The nonprofit was founded almost 13 years ago, and construction is now underway for its biggest production to date, which will run this fall from the end of September to the beginning of November.
Sarah Salisbury, Haunted Basement's production director, outlines why a retail space like this is actually a great fit... “This setup is perfect for what we do, and as a company that has a mission to foster artists of all kinds, a huge, empty space is vital,” Salisbury says. “It seems like a pairing that is natural and a little subversive, and can be such a lifesaver to arts organizations.”

Tickets this season will run $10-50, and organizers expect to build on last year's total of 6,000 “poor, unfortunate souls.” And, yes, the experience involves touching, loud noises, messy situations, blood and other horrifying moments.

🧟‍♂️ Learn More | Book your 'tour.'
Text and excerpts sourced directly from PSFK.

ModiFit Brings AR + Makeup Together on Amazon at Incredible Scale

  • Augmented reality is no stranger to the beauty industry as it continues to be one of the only value-adding applications of this technology.
  • ModiFace, the international leader in augmented reality and artificial intelligence for the beauty industry (acquired by L'Oreal in 2018), has spent the past 10 years focused on creating the most realistic AR try-on capability for the beauty industry—and they have succeeded. 
  • ModiFace recently announced that it will provide its AI-powered technology to enable the first virtual try-ons for cosmetics on Amazon.
  • Any Amazon customers with a mobile phone will be able to use their front-facing camera to digitally try on different shades of lipstick in a live video of themselves or on a selfie.
  • Run on AWS, the technology can be seamlessly integrated by any beauty retailer for an unlimited number of products.
    • As a household name in ecommerce—51% of shoppers begin their shopping routine on Amazon—the scope of this launch cannot be understated.
The rollout and consumer-facing features are great but, what really makes ModiFace distinct from its competition, however, is its proprietary AI-enabled technology....Based on the information provided by brands, and other sources such as social media or other UGC, the automatic AI is able to analyze textual and visual information related to a particular makeup shade and instantly reproduce it in an AR simulation.

“Choosing the right makeup is an experience. While nothing fully replaces the actual touch and feel experience of trying out different cosmetics, virtual try-ons come quite close. This way, you can still experience a product and choose the right shade with more confidence,”— Parham Aarabi, CEO

💄 Learn More | See the tech.
Text and excerpts sourced directly from PSFK.

New App Instantly Sizes Kids Shoes For the Perfect Fit 

  • No more carpet charts that every kid has put their dirty little socked foot on, or those weird metal sizing instruments... Parents have a new tool in their arsenal to get those ever-changing shoe sizes.
  • New app Jenzy allows parents to simply take a picture of your child’s foot, and the app calculates the measurements.
  • From there, it goes a step further as it generates personalized size and style recommendations, which you can order directly from the app. 
  • Jenzy partners with podiatrist recommended brands designed for active kids, including pediped, Robeez, and Morgan & Milo. However, you don’t have to purchase their suggestions to receive the sizing info. 

As online shopping has taken over, fewer parents are getting their children’s feet sized by in-store experts. As a result, beyond being a shopping nightmare, shoes often do not fit properly and can have long-term effects on children’s growth and development and lead to foot problems in the future. 

Right now the app is set to launch in December, but if you don’t want to wait, apply to take part in the beta test on Jenzy’s site.

👟 Learn More
Text and excerpts sourced directly from PSFK.

The Next Step
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What is Spark all about?
Consumer Connections - Beyond stereotypical social and e-commerce platforms, we look to focus in on new and emerging ways consumers are connecting with each other and brands. These stories are then summarized and paired with actionable next steps for marketers, brand leaders and really, all who are curious.​

We write these pretty fast so please excuse any grammatical or spelling errors. We're trying.
Topics this week were quoted or directly sources from a variety of sources.

Copyright © 2019 CJC, LLC.

The information listed within has been sourced from the noted publisher.


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