Good morning, everyone!

We spent this last weekend here in Minneapolis catching up with friends and family. I hope everyone took some time to pause before our first, full week of the real year.

There are a few events coming up at Third Huas that you should check out if you are here in the Minneapolis market. Let me know if you plan to come by. Would love to catch up.

This week....
Women's Retail Collective
5 Trends Shaping the Future of Retail w/ Chris Walton

Thanks again for the continued support.

- Carter

Publications from Carter

[🎧 OmniTalk Podcast]

Fast Five: Fast Five: The Magical World of Disney + Target and the Mystery of Le Tote Buying Lord & Taylor

A new podcast is live for your listening pleasure — “The Magical World of Disney + Target and the Mystery of Le Tote Buying Lord & Taylor”

With the two “yutes” on hiatus, Anne and Chris hold down the fort this week and talk Disney stores inside Target, the mystery surrounding the Le Tote/Lord & Taylor deal, the Boxed & Century 21 partnership, Farfetch and Barneys, Savage X Fenty and Amazon, Walmart and Mamava, and Anne’s family’s pickled peppers.

Listen and Subscribe – iTunes | Spotify | Google | SoundCloud

[🏠 Third Haus]

New co-working space in Minneapolis' Linden Hills neighborhood focuses on retail innovation

After he left Target two years ago, Chris Walton spent a lot of time meeting people at Starbucks to talk about retail. So did Anne Mezzenga.

The two had worked together on Target’s store of the future, one of the innovation projects that got the ax a few years ago as CEO Brian Cornell’s team retooled its turnaround plan. Afterward, Walton and Mezzenga teamed on an edgy retail blog and podcast called Omni Talk, providing candid and sometimes provocative commentary on the retail world with a special focus on innovation.

Read the full article via the Star Tribune.


[Brand Spotlight]

Lululemon plans expansion of self-care line.

Lululemon announced Tuesday the official launch of its personal care line, which debuts with dry shampoo, deodorant, face moisturizer and lip balm, according to a company press release. The line is "dual-gender" and the products are all available in full and gym size, ranging from $12 for Anti-Stink Deodorant to $28 for the Sweat Reset Face Moisturizer. In addition to selling on Lululemon’s website and in 50 Lululemon stores, the products will also be available on and "at select studio partners in North America."

Via RetailDive

[Retail Spotlight]

After 'bleak' Q2, prospects dim for department stores.

Department stores can't blame their troubles solely on the economy or broader industry trends. The department store business itself is troubled. Q2 threw that into relief, as Target and Walmart hit their stride following years of heavy investment into their stores as well as digital and omnichannel capabilities. 

It's not just the mass merchants that performed well in Q2. Moody's analysts pointed out that department stores also continue to lose market share to discounters and off-pricers, with major off-price players logging a strong Q2marked by sales growth

Department stores might as well have operated in a parallel reality during the period. Dillard'sJ.C. PenneyKohl's and Nordstrom all posted negative comps in Q2, according to data compiled by Moody's. Nordstrom's Anniversary Sale, normally a boon, was soft, according to the report. And the only department store covered by the analysts to report positive comps, Macy's, posted an anemic 0.3% increase. Top-line sales, meanwhile, fell for the entire cohort while margins decreased for all but Penney. 

Via RetailDive

Consumer Experience [CX]

[Consumer Experience]

An Inside Look at PUMA’s NYC Flagship Store

PUMA opens the doors to its first ever flagship store in North America. Located on Fifth Avenue in New York City, the new retail store is 18,000 square feet spanning two floors filled with cutting-edge technology, immersive performance experiences, and many products.

“PUMA is thrilled to open its first flagship in New York City, in a prime Manhattan location, that will allow us to connect with both our U.S. and international customers,” said Bjoern Gulden Chief Executive Officer of PUMA SE. “I believe investing in this new store –in one of the fastest paced cities in the world—will help us in our pursuit to be the fastest sports brand in the world. We’re committed to pushing the boundaries of sports, fashion and technology, and this store is the latest manifestation of that commitment.”

The flagship store will carry the full range of PUMA products including lifestyle, basketball, motorsport, golf, performance, soccer and kids. There’s also a handful of immersive activations customers may experience to take their shopping experience to another level.


Tech & Social

[Social + Tech]

Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign

The NFL created an official account on TikTok as part of a two-year agreement to post content on the social video app that is popular among Generation Z. 

The league and TikTok are running a hashtag challenge campaign that urges fans to show their pride for their favorite team by creating videos with the #WeReady hashtag through Sept. 5. TikTok creators and NFL teams also will post videos on the social platform ahead of the NFL's 100th season.

TikTok will celebrate the season's kickoff at Soldier Field in Chicago on Sept. 5. Attendees can experience TikTok in real life and create videos with an NFL theme, per the announcement.

Via Mobile Marketer

[Social + Tech]

Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign

Coca-Cola's Fanta brand of fruit-flavored sodas paired its traditional out-of-home (OOH) advertising with Snap's augmented reality (AR) technology for an immersive campaign. The "It’s a Thing" campaign lets Snapchat users point their smartphones at Fanta's billboards and posters to unlock digital content including shareable AR filters and sticker packs, per an announcement shared with Mobile Marketer.

Fanta also created "finstas" on Instagram — borrowing a slang term for secondary accounts on the image-sharing app — to highlight different personalities of its orange, strawberry, grape and pineapple flavors. The finstas have hidden content and experiences that can only be found in easter eggs hidden within posts on the official Fanta account.

Via Mobile Marketer

The Next Step
Customized research, presentations, training and formal reports are available upon request. Please reply to this email or send me a note to get in touch.

Thank you for giving the first few rounds of "Spark" a shot.
Any and all feedback is greatly appreciated.
What is Spark all about?
Consumer Connections - Beyond stereotypical social and e-commerce platforms, we look to focus in on new and emerging ways consumers are connecting with each other and brands. These stories are then summarized and paired with actionable next steps for marketers, brand leaders and really, all who are curious.​

We write these pretty fast so please excuse any grammatical or spelling errors. We're trying.
Topics this week were quoted or directly sources from a variety of sources.

Copyright © 2019 CJC, LLC.

The information listed within has been sourced from the noted publisher.

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