An Inside Look at PUMA’s NYC Flagship Store
PUMA opens the doors to its first ever flagship store in North America. Located on Fifth Avenue in New York City, the new retail store is 18,000 square feet spanning two floors filled with cutting-edge technology, immersive performance experiences, and many products.
“PUMA is thrilled to open its first flagship in New York City, in a prime Manhattan location, that will allow us to connect with both our U.S. and international customers,” said Bjoern Gulden Chief Executive Officer of PUMA SE. “I believe investing in this new store –in one of the fastest paced cities in the world—will help us in our pursuit to be the fastest sports brand in the world. We’re committed to pushing the boundaries of sports, fashion and technology, and this store is the latest manifestation of that commitment.”
The flagship store will carry the full range of PUMA products including lifestyle, basketball, motorsport, golf, performance, soccer and kids. There’s also a handful of immersive activations customers may experience to take their shopping experience to another level.