Stories of the week shaping the future of consumer experiences (CX).
Spark Network -  I hope everyone had a great weekend. Sorry for the 48 hour delay on this one. 😖

Over the last few weeks, we have distributed a TON of content between CUE4, OmniTalk and Third Haus. Much of it is included below for your review.

As always, feedback on anything included is very much appreciated.

Have a great week!

- Carter
Publications Close to Home
The Buzzword Blockade Keynote — Live from CUE4 Retail
My belief: Marketers have been hiding under a bubble of buzzwords, avoiding real work that focuses on improving experiences for consumers.

Virtual Reality! Blockchain! Beacons! — Huh?

Why is this?

We have found ourselves stuck in the false comfort of “innovation” — An inaccurate sense of hope that the perception of new and different is actually good for the end consumer.

This 40min keynote looks into the cause of this current marketing epidemic as we look to past campaigns to analyze HYPE vs. actual consumer good.

More on Cue4 -
More on Third Haus -
Watch via YouTube -
See the Slides
Fast Five: Is Amazon Free Grocery Delivery Good or Bad for America?
The gang talks Amazon’s bold grocery delivery move, the new Unicorn Faire, Sam’s Club testing retail in a fulfillment center, Jetblack’s new CEO, and Kroger’s Package Pickup plans.

Listen and Subscribe – iTunes | Spotify | Google | SoundCloud
Watch via YouTube
Fast Five Live from CUE4: Amazon Counters, Counterfeits, and Cooking
Live from the CUE4 Conference at Third Haus in Minneapolis, this week’s Omni Talk Fast Five, sponsored by Trigo, looks at Amazon’s new Counter program, the growing problem of counterfeit goods, Apple Pay, b8ta, and a really good idea from the Food Network.

Listen and Subscribe – iTunes | Spotify | Google

Watch via YouTube
Research & Insights
‘OK Boomer’ Marks the End of Friendly Generational Relations
In a viral audio clip on TikTok, a white-haired man in a baseball cap and polo shirt declares, “The millennials and Generation Z have the Peter Pan syndrome, they don’t ever want to grow up.”

Thousands of teens have responded through remixed reaction videos and art projects with a simple phrase: “ok boomer.”

Read More
Tales From the Teenage Cancel Culture
What’s cancel culture really like? Ask a teenager. They know.

“When it comes to cancel culture, it’s a way to take away someone’s power and call out the individual for being problematic in a situation,” Neelam said. “I don’t think it’s being sensitive. I think it’s just having a sense of being observant and aware of what’s going on around you.”
Read More
I Accidentally Uncovered a Nationwide Scam Run by Fake Hosts on Airbnb
How easy is it to exploit Airbnb? While searching for my grifter, I found out.

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Brands & Retailers
Axe debuts gaming-themed campaign for 'League of Legends' showdown.
"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.

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Panera cooks up mobile-only AR ads that let viewers play with their food
A few years after hitting the mainstream, AR has experienced some fatigue amid a deluge of branded filters and same-y, one-off activations. Panera is trying to create a less stale approach by running its ad unit across platforms — many AR campaigns are designed specifically for a single app — ​and by centering the creative concept around menu transparency. The idea, according to VP of marketing Scott Nelson, is to create something that's both purpose-oriented and fun.
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Wellness Startup Beddr Partners With Employers To Offer Better Sleep
Without enough sleep, work can feel unbearable. That's why Beddr, a wellness startup based in California, is now offering its flagship sleep monitors to businesses. Employees can be equipped with devices that track sleep, diagnose issues and offer solutions for each one.
Read More
Social & Technology
TikTok helps brands join in by integrating third-party apps | Mobile Marketer

Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.

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Snapchat now lets you 3D Paint faces and pretty much anything else
Today, Snapchat is introducing a new 3D Paint feature that lets you draw in augmented reality. You can use it to draw on your own face using your phone’s front-facing camera, and it’ll also work with your rear-facing camera to let you to draw on objects in the environment. One video produced by Snap shows the feature being used to draw a pair of eyes and a mustache on the front of a van.
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CJC, LLC. 900 Summit Ave #303 Minneapolis, MN 55405 USA
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CJC, LLC. · 900 Summit Ave #303 · Minneapolis, MN 55405 · USA