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The Political Economy of an Emerging Global Power.
In Search of the Brazil Dream

By Prof. Lourdes Casanova, Senior Lecturer and Academic Director of the Emerging Markets Institute at the Samuel Curtis Johnson Graduate School of Management, Cornell University

 

The Observatory of Spanish Multinational Companies (OEME) has the pleasure to invite you at the Open Research Seminar by Prof. Lourdes Casanova next Wednesday, March 11th at 12:30 on the Research seminar’s Room 404, Sant Cugat Campus.

Prof. Casanova will present the main insights from her recently published book on Brazil, co-authored with Julian Kassum. Their book discusses whether Brazil's rise on the global stage is barely beginning, or whether it has already hit a plateau, held back by numerous domestic challenges and the external constraints of the global governance system. The work shows that Brazil's hard power capability is greater than it is often believed, that this power largely rests on its energy, food and financial reserves. But Brazil's biggest strength lies in soft power as Brazil is able to 'seduce' other states with its culture, values and policies. The Political Economy of an Emerging Global Power describes how Brazil is developing its own model of growth and development with some features of state capitalism and innovative forms of welfare. The authors examine the role played by the state in the Brazilian business and industry sector and ask whether the 'Brazilian model' can be an alternative to the old 'Washington Consensus'. Finally, they assess the country's numerous domestic challenges and how these may prevent it from becoming an effective global power. These challenges are found in the economic and social areas as well as in the educational area and are similar to those of other emerging countries.

Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Samuel Curtis Johnson Graduate School of Management at Cornell University, formerly at INSEAD, specializes in international business with a focus on emerging markets multinationals. Appointed in 2014 as one of the 50 most influential Iberoamerican intellectuals by Esglobal. A Fulbright Scholar with a Masters degree from the University of Southern California and a PhD from the University of Barcelona. Visiting professor at Haas School of Business at the University of California at Berkeley, Judge Business School at University of Cambridge and at the Latin American Centre at the University of Oxford, University of Zurich, and Universidad Autónoma de Barcelona and consultant of the Inter-American Development Bank. Taught, directed executive programs at INSEAD for senior managers from multinationals including Telefónica, BBVA and Cemex and the Brazilian Confederation of Industries.

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