Dear <<First Name>>,
Jewellers are increasingly aware that, if they can carefully select gold from responsible Artisanal and Small-scale Mining (ASM) sources, they can play a role in changing lives for the better.
In our latest jewellery market analysis for North America, carried out by USAID’s Zahabu Safi (Clean Gold) Project in partnership with Christina Miller Sustainable Jewellery Consulting, we uncovered what’s stopping jewellers in the US and Canada from sourcing more ASM gold and learned how we could help build supply chains that meet their requirements.
- That the moral and ethical issues raised by the Black Lives Matter movement in 2020 have started to shape the debate, with jewellers starting to understand that having supply chains that include ASM gold supports livelihoods of Black miners in regions including eastern DRC, which can be a part of tackling systemic injustices in general;
- That we need to help jewellers overcome the feeling of being constrained by commercial, practical, logistical and compliance barriers often beyond their control;
- That we need to support a stronger positive narrative around ASM gold with consumers: recycled gold is currently seen as easier to sell than ASM gold; and
- How we need to support the jewellers in figuring out what responsible sourcing means to them in practice.