The best and the worst from 100 newsletters
This week's newsletter is #100! Well, actually it's #101, because apparently we used the number 55 twice, but didn't notice until now.
Along the way we switched from Swedish to English, to reache bigger audience. Still, our most popular newsletters ever are from the Swedish era:
- #22 was the most read ever. We had fewer subscribers back then, but this one apparently got forwarded a lot, and the secret keyword behind the spread seems to have been ”Free Course”. (I guess there was a bit of a lack of affordable data journalism training back then.)
- #40 had the most clicks inside the newsletter. A list of tutorials on how to do various tasks with Pandas was the secret that time, and all of those tools are still relevant, a few years later. We still use Pandas as our go-to tool for analysis, and that list of tutorials still covers most of what we do on a daily basis.
- #72 had the least clicks ever (despite being widely read). The one thing it shares with other not-so-clicked newsletters is that the inside links are to academic papers. Either data journalists are to busy reading long papers, or we did a good enough job summing them up! (The paper in #72, on how to study bias in court cases, is really interesting, though!)
Every newsletter we ever sent is available here (scroll down to the last third half for English content):
https://jppnr100.s3.eu-north-1.amazonaws.com/index.html
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