Curated reading list to help you grow professionally
and personally as you build a startup. 

Want to Successfully Scale Your Startup? Master the Mundane.

The art of doing the little things to help a startup scale. Learnings from seasoned entrepreneurs.

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Behind TaxiForSure’s sellout

You've probably seen this, but a must-read in case you haven't. How a series of uncontrollables almost scuppered Taxi for Sure, and how the founders recovered to a more-than-respectable exit.

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How to Model Viral Growth

An old but very useful series of posts discussing how to model virality and viral growth. Helps understand the nuances of virality, and offers a useful excel model to chart your own efforts to engineer virality.

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There's only a few ways to scale user growth, and here's the list

How to employ a barbell strategy of high-impact (but risky) user growth techniques and some less scalable ones, to accelerate initial traction.

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Futures of text

Is text going to make a comeback as the medium of choice to reach your users? Great article on the different ways in which text can evolve.

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On Meerkat- and why it won't last

An interesting analysis of the structural constraints that a wildly viral app will still have to overcome. Will it be used often enough?

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The Makings of a Great Logo

6 things to keep in mind when designing a logo to be memorable.

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How to "Get into Tech" If You're Not an Obvious Fit

If you find technology exciting, here's how you can enter (and fit into) the tech space. Even if you're a non-techie.

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Building for Muggles

You can create a lot of value by taking stuff that already exists for geeks, and making it more accessible for the rest of us.

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About This Newsletter

Abhishek, Co-founder & CEO at Bold Kiln and Jithamithra, Co-founder at Rouse Digital are the people behind this newsletter. This newsletter is intended for startups and startup teams to help them grow personally and professionally. 
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Bold Kiln aims to be a one stop shop solution provider for startups. If you're starting up or are part of a startup and need support on anything - do give us a shout. 
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