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Curated reading list to help you grow professionally
and personally as you build a startup. 

Want to Successfully Scale Your Startup? Master the Mundane.

The art of doing the little things to help a startup scale. Learnings from seasoned entrepreneurs.

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Behind TaxiForSure’s sellout

You've probably seen this, but a must-read in case you haven't. How a series of uncontrollables almost scuppered Taxi for Sure, and how the founders recovered to a more-than-respectable exit.

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How to Model Viral Growth

An old but very useful series of posts discussing how to model virality and viral growth. Helps understand the nuances of virality, and offers a useful excel model to chart your own efforts to engineer virality.

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There's only a few ways to scale user growth, and here's the list

How to employ a barbell strategy of high-impact (but risky) user growth techniques and some less scalable ones, to accelerate initial traction.

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Futures of text

Is text going to make a comeback as the medium of choice to reach your users? Great article on the different ways in which text can evolve.

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On Meerkat- and why it won't last

An interesting analysis of the structural constraints that a wildly viral app will still have to overcome. Will it be used often enough?

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The Makings of a Great Logo

6 things to keep in mind when designing a logo to be memorable.

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How to "Get into Tech" If You're Not an Obvious Fit

If you find technology exciting, here's how you can enter (and fit into) the tech space. Even if you're a non-techie.

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Building for Muggles

You can create a lot of value by taking stuff that already exists for geeks, and making it more accessible for the rest of us.

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About This Newsletter

Abhishek, Co-founder & CEO at Bold Kiln and Jithamithra, Co-founder at Rouse Digital are the people behind this newsletter. This newsletter is intended for startups and startup teams to help them grow personally and professionally. 
If you've got this newsletter as an email forward - you can subscribe to it here
We look forward to your suggestions - send them to newsletter@boldkiln.com

Bold Kiln aims to be a one stop shop solution provider for startups. If you're starting up or are part of a startup and need support on anything - do give us a shout. 
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