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December 2, 2018
  • New Frontier Data’s newly released 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends is based on survey responses from more than 3,000 U.S. adult consumers about why they use cannabis, where they get it, how they consume it, and their views about it in their lives and society.
  • Participants were demographically aligned to the U.S. Census, including cannabis consumers from adult-use legal, medical-legal, CBD-only, or illicit markets.
  • Results reflected the rising popularity of cannabis: For example, 84% believe that cannabis has medical value, while 82% believe that it should be fully legalized.
  • Findings suggest the potential for cannabis’ impact for displacement within existing markets (e.g., 46% of consumers prefer cannabis to alcohol, with 74% believing it safer than alcohol; 73% of medical patients used it as a substitute for other medications, with 94% reporting improvement of their conditions).
  • Quantifying and qualifying medical and adult-use consumers’ habits and preferences offers a rich framework for policymakers, investors, and marketers to identify and understand market dynamics across sectors. 

Newly Released

2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends

New Frontier Data is proud to partner with the leading seed-to-sale technology provider for the cannabis industry, MJFreeway, to present the first-of-its-kind 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends. The Purpose of the report is to support operators and investors in guiding business strategy through detailed insights into cannabis consumer’s behavior.

This report covers:

  • Analysis of nearly four years of cannabis retail sales data from dispensaries across the country, including sales trends and the top selling products
  • Findings from a groundbreaking survey of over 3,000 U.S. cannabis consumers about their attitudes, perceptions and usage behavior, including:
    • Insights into consumption preferences, spending habits, purchase influences, and views on cannabis policy.
    • Comparisons of consumer segments by gender, age, self-identified consumer type (medical or adult-use) and home state market type (adult use, medical, or illicit).
    • Profiles of nine distinct Cannabis Consumer Archetypes ranging from very frequent to very infrequent users.
  • Updated U.S. revenue forecasting and analysis post 2018 elections

And much more…

Order Today
You Asked, We Answered
Q: There is a lot of discussion about market consolidation being driven by international investments. I thought that the cannabis market was new; why is it consolidating? Are foreign investors getting rich from U.S. investments?

A: There are two dynamics here at play; the first is regulatory, and the second, financial.
Regulatory structures can have a direct impact on the potential for consolidation. If state agencies limit the number of cultivator, processor, or retail licenses, then there is less likelihood of large-scale consolidation... Read our full answer here
Ask Our Experts is a weekly interactive feature in the CannaBit.

Cannabis Consumer Report Highlights Potential Displacement of Alcohol

By John Kagia, Chief Knowledge Officer, New Frontier Data, and J.J. McCoy, Senior Managing Editor, New Frontier Data
“We are our choices”, wrote Jean-Paul Sartre, and no experienced salesperson would disagree. The gap between a company's sales efforts and its core strategies is a huge — even existential — vulnerability.

Understanding that is the key to New Frontier Data’s latest release,
2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends, a first-of-its-kind examination of today’s cannabis consumers intended to support operators and investors in devising their business strategies.  
Read Here


In this all-new cannabis stock index dashboard you will find:

  • Price performance by cannabis sector and company
  • Latest stock news by cannabis sector and company
  • In-depth company details page with the latest updates
  • Real-time stock quotes
  • And much, much more...
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Hemp Legalization Is Officially In The Final Farm Bill


The 2018 Farm Bill will include a provision to legalize industrial hemp, Senate Majority Leader Mitch McConnell (R-KY) and the top Republican and Democrat on the House Agriculture Committee confirmed on Thursday...

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Ivy League Business Student Group Makes Cannabis Its Focus

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Pot Stocks, ETFs, Top News And Data From The Cannabis Industry This Week

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Here’s How Much Hemp the U.S. Currently Grows

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Researchers Finally Discover the Genes that Produce THC and CBD in Cannabis

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Copyright © 2018 Frontier Financial Group, Inc., dba New Frontier Data, All rights reserved.

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