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LGBT and Cannabis
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Happy Independence Day 
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LGBT Community: A Market With Untapped Potential
July 2, 2017

The LGBT Community – A Potent Constituency Among Cannabis Consumers

  • According to the Movement Advancement Project (MAP), 4.3% of adults in Colorado identify as LGBT, yet the same demographic represents 8% of the state’s past-month cannabis users.
  • That rate of engagement suggests the LGBT community as a significant if largely untapped business opportunity to develop products and brands catering specifically to the demographic.
  • The LGBT community at large both supports cannabis legalization and consumes cannabis at significantly higher rates than heterosexuals.
  • Both LGBT advocacy and cannabis legalization have carved popular trajectories of social assimilation over the past 20 years.
  • LGBT advocacy and cannabis legalization represent two of the fastest evolving public opinion issues in contemporary American society.
  • As a traditional hotbed for the American LGBT movement, activation of the adult use market in San Francisco may present a powerful testing ground for brands targeting the LGBT community.
  • Continued exposure of LGBT advocacy may strengthen the economic impact of the community, increasing its influence among trendsetters in the fast-evolving cannabis industry.
 
Our Investor Bundle Has Everything You Need to Know About Investing In Cannabis
In case you missed it...
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New Frontier Data's Projections Featured...
Read the full article here.
Survey: Pain patients overwhelmingly prefer medical marijuana over opioids
Ars Technica

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Buy your medical cannabis here; Pa. announces dispensary sites
Philly.com
 
U.N. drug office cannot find a single cannabis overdose fatality, despite it being the most widely consumed drug
Cannabist

Read the full article here.
With six months to go, California hustles to get recreational marijuana framework in place
The San Diego Union-Tribune

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