LGBT and Cannabis
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LGBT Community: A Market With Untapped Potential
July 2, 2017

The LGBT Community – A Potent Constituency Among Cannabis Consumers

  • According to the Movement Advancement Project (MAP), 4.3% of adults in Colorado identify as LGBT, yet the same demographic represents 8% of the state’s past-month cannabis users.
  • That rate of engagement suggests the LGBT community as a significant if largely untapped business opportunity to develop products and brands catering specifically to the demographic.
  • The LGBT community at large both supports cannabis legalization and consumes cannabis at significantly higher rates than heterosexuals.
  • Both LGBT advocacy and cannabis legalization have carved popular trajectories of social assimilation over the past 20 years.
  • LGBT advocacy and cannabis legalization represent two of the fastest evolving public opinion issues in contemporary American society.
  • As a traditional hotbed for the American LGBT movement, activation of the adult use market in San Francisco may present a powerful testing ground for brands targeting the LGBT community.
  • Continued exposure of LGBT advocacy may strengthen the economic impact of the community, increasing its influence among trendsetters in the fast-evolving cannabis industry.
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