Strain Overload?
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Market Variety or Too Many Choices?
August 14, 2016

The number of strains offered in Washington has grown from fewer than 1,000 per month in March 2015 to over 9,000 by May 2016. Based on the state's traceability system data, this reflects a total of 39,000 strains offered during that period. However, due to the lack of standardized naming conventions a significant number of those strains are not unique.

New Frontier has already identified over 10,000 strains incorrectly marked as unique due to inconsistent spelling, use of acronyms, and non-standard abbreviations. The lack of standardized strain names is a significant challenge facing the industry, as it makes it increasingly difficult for producers and retailers to know what is on the market, and effectively compare between different strains. 

How do you know what strains to grow or sell with over 39,000 on the market?
Equio can help you match your inventory with real customer demand.

There are more than 39,000 strains on the market, making it difficult for operators to choose which ones to grow, stock, and sell. The only way to stay competitive is to understand how your customers talk, think, and behave

Using Equio's Operator Dashboard, you can take actions to stay ahead of the competition. See what products are trending in real-time, buy from the cultivators nearest you with that product, and send unlimited email and social media campaigns to the exact customers looking to purchase. 

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