The number of strains offered in Washington has grown from fewer than 1,000 per month in March 2015 to over 9,000 by May 2016. Based on the state's traceability system data, this reflects a total of 39,000 strains offered during that period. However, due to the lack of standardized naming conventions a significant number of those strains are not unique.
New Frontier has already identified over 10,000 strains incorrectly marked as unique due to inconsistent spelling, use of acronyms, and non-standard abbreviations. The lack of standardized strain names is a significant challenge facing the industry, as it makes it increasingly difficult for producers and retailers to know what is on the market, and effectively compare between different strains.