American cannabis public perception and usage are showing a significant shift as legalization of cannabis expands within the United States. Of note, differences across gender and demographic are becoming increasingly apparent, which are relevant to consumer behavior and product development trends:
- Men lead support of legalization by 10 percentage points over women, and men are more likely to have tried cannabis, with only 47.6% of males admitting to never using cannabis, versus 56% of the females.
- Gender differences extend across motivations for using cannabis as well, with women more likely to report using cannabis use for stress relief, anxiety, and pain management, among other reasons.
- Understanding gender-specific patterns in attitudes and usage is critical to developing products that appeal to targeted consumer behaviors and preferences