New Frontier’s upcoming report, produced in partnership with greenRush, explores the online buying habits of cannabis consumers in California’s medical market.
For more details on California's fast growing online cannabis market, get your copy of the Cannabis On Demand report HERE!
- Fridays and Saturdays are the busiest online shopping days, accounting for 1/3 of transactions, while sales otherwise are evenly distributed across the week.
- Online cannabis shopping is primarily an evening activity: Nearly 1/4 of sales occur between 6 p.m. and 9 p.m., with nearly half (42%) occurring between 6 p.m. and midnight.
- Still, a significant number of very late-night shoppers representing over 1/4 of sales (28%) make purchases between midnight and 6 a.m.