As I write this today, I'm sitting a few miles from my home in Ohio on the shores of beautiful Lake Erie trying to soak in the final month of our Ohio summer. With two major events right around the corner, the Bird Watcher's Digest Sales, Marketing, & Events Team has never been busier! We have some important marketing opportunities to share with you today, so we hope you'll take a moment out of your busy schedule to read about ways we can help you promote your product, event, company, destination, or organization.
Lake Erie, Ohio, my outdoor office today!
We've seen some exciting advertising trends in the birding and tourism market this year, and many of you are reaching larger audiences through digital marketing. One of the most successful advertising opportunities at Bird Watcher's Digest is our eBlast marketing which reaches a targeted audience of nearly 40,000 qualified people! eBlasts deliver your marketing message to consumers who are eager to act. Our eBlasts have open rates averaging between 20 and 30 percent—nearly double the industry benchmark of 12 to 18 percent! If you would like more information on eBlast marketing, please download our media kit, or contact me for more information.
Another hot trend right now is social media marketing. Our Facebook audience has more than 25,000 followers, and we provide sponsored posts for advertisers at a very affordable rate. Our audience can read about you through a sponsored post on our Facebook page! Our Facebook audience is very interactively engaged with our page, and they love to hear from our advertisers. For more information, please see our media kit, contact me, or visit our BWD Facebook page to see what's happening with us on Facebook. Don't forget to LIKE us while you're there!
Perhaps the biggest trend of all in the birding market is in events and event marketing. Through participation and sponsorship of birding events, your company can target thousands of avid birders on a regular basis. BWD partners with many birding events, including the Rio Grande Valley Birding Festival, the Space Coast Birding & Wildlife Festival, the Cape Cod Birding Festival, the Biggest Week In American Birding, and others, to encourage birders to attend a birding event. Two of our own events are right around the corner, and it's not too late to join us! For more information about the 2015 Midwest Birding Symposium or the American Birding Expo, please visit these websites, or contact me. We'd love to have you join us! But hurry, because we're running out of time and space!
Estimates vary as to the number of birders in the U.S., but it's a lot—from 20 million to perhaps as many as 75 million (including backyard birding enthusiasts).
U.S. BIRDING DEMOGRAPHICS AND STATISTICS
We put together a short slide show recently called "Feathered Impact" focusing on the economic statistics and demographics in the United States, and the numbers are quite impressive! Please follow this link to see this presentation about bird watchers in the U.S., their spending and travel habits, and other important demographics about birding. As you will see from this report, our birding audience is a perfect fit for you, and we'd love to help you connect with them!
DEADLINES AND DON'T-MISS OPPORTUNITIES
- The deadline to reserve print space in our November/December 2015 issue is September 3! Please contact me to reserve your ad space in the first of our two holiday-season issues! Remember, our November/December issue is published in mid-October, so it's a great time to feature your holiday promotions through BWD! Our second holiday-season issue is January/February which mails in mid-December.
- Already planning for 2016? I'd love to work with you on a year-long advertising plan that meets your goals and budget for the coming year. Please contact me to request a proposal. I'd be pleased to work with you!
- We have a NEW WEBSITE! Our stunning new website is getting rave reviews and lots of traffic. Highly visible, three-month-long ad runs on the site start at just $450! Visit BWD's new website at http://www.birdwatchersdigest.com/bwdsite/, and contact me for advertising rates.
Emily Jones, Mollee Brown, and me
We hope you'll stay in touch with us and let us know how we can partner with you to promote your organization this fall and in the coming year.
We hope to see you soon at the Midwest Birding Symposium and the American Birding Expo!
Wendy Clark & The BWD Sales, Events, & Marketing Team