Wine Communicators Australia Update
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WCA Update: 3 February 2017

It's Chinese New Year and the wine market in China seems to be on the tip of everybody's tongue.  We are very pleased to announce our next webinar will be held with Dr Armando Corsi who will be discussing three key points from his three-year long research on Chinese consumer behaviours.  More about this webinar below.

For those of you who may not have been able to read last weeks newsletter just letting you know that we farewelled Trish Redman.  All WCA emails are currently being monitored and received by Lynda Schenk, Executive Officer until such time as we announce who will be joining us at WCA.

WCA webinar
We are kicking off our 2017 Webinar Series with Dr Armando Corsi on Tuesday, February 14, 1pm - 2pm (AEST).   

Dr Corsi will focus on the most salient insights from the China Wine Barometer project, a three-year long project about the attitudes, perceptions, and behaviour of Chinese consumers towards wine.

In particular Dr. Corsi will discuss:

  • How Australia and its main competitors are perceived by Chinese consumers;
  • Where Chinese consumers purchase their wines - i.e. Fish where the fish are;
  • What drives the wine choice of Chinese consumers in the retail and on-premise sector.

Three industry experts will comment on Dr. Corsi's results, and share their views with the audience.

Being held in conjunction with Wine Australia, this session is free to all.  

For more details visit the WCA website here, or register here.

Industry news
The Future Leaders program is open for submissions and closing 9th March.

Future Leaders is a professional and personal development program that creates a network of confident, committed individuals who will “be next” and contribute to the future success of the Australian wine community.  To apply click here.

The KPMG Sydney Royal Wine Show, has a long history of recognising the best of Australian wine, dates back to 1826. It attracts more than 2300 entries annually from over 370 exhibitors across Australia. The KPMG Sydney Royal Wine Show has opened entries for people wishing to be stewards, to register your interest click here.

Other articles of interest
Here are a few interesting articles we found online:
The Australian companies which would suffer most from a Trump border tax (
Study: 89% Of Aussies Say They Prefer To Buy Local Over Cheap Chinese Alternatives (
Fighting Misperception With Education: How Premium Australian Wine Is Finding A New Market (
2016 China wine import figures round-up: Australia grows by 40% (


Industry events
Love Langhorne Creek is just around the corner. Fall in love with their alternative side as cellar doors and venues in the region shine a light on alternative wines from around the world!  Being held this weekend, February 4-5.  More details here.

Yarra Valley in Melbourne.  
Taste your way through the sensational wines, ciders, beers and ales produced in the Yarra Valley all at one central Melbourne location, February 9.  More details here.

Taste the Limestone Coast Festival held over three days in Naracoorte, hosts more than 25 of the regions award-winning wineries and gourmet food producers, February 9-12.  More details here.

Cellar Door Festival in South Australia presents more than 180 South Australian wineries held in the Adelaide Convention Centre, February 24-26.  More details here.

The annual Peninsula Piers & Pinots will be held on Sunday 12 March from 12 - 3pm at Flinders foreshore, on the fabulous Mornington Peninsula.  More details here.

Wine education
Aspiring sommeliers can now register for the 2017 Court of Master Sommeliers Australian program. The Court of Master Sommeliers was established in 1977 to promote excellence in hotel and restaurant beverage services. The intensive education and examination program guides students through four increasingly rigorous levels of coursework and examination, culminating in the Master Sommelier Diploma Examination. 

2017 Course dates and locations:

Introductory Sommelier Certificate - 19 -21 June 2017 (Ivy Sunroom, 330 George St Sydney)
Certified Examination - 21 June 2017 (Ivy Sunroom, 330 George St Sydney)
Advanced Sommelier Certificate - 22-26 June 2017 (InterContinental Sydney, 117 Macquarie St Sydney)

More information click here.


February 14, 2017
1pm - 2pm (AEST)

Hear from Dr Armando Corsi and three industry experts on Chinese consumer behaviour towards wine.



10 FREE webinars p.a.
Networking Opportunities
Discounted Events Pricing
Industry Insights
and so much more


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