WCA Update: 4 November 2016
WCA attended the Wine Australia Update yesterday at the National Wine Centre. It was a very long day that was content rich however the message was clear - market priorities are China, USA and emerging markets. Hot topics like innovation, consumerism, distribution, premiumisation, luxury goods and disruption were all on the table thanks to panel discussion host, Robert Joseph. If you couldn't make it, get onto Wine Australia to gain a copy of the presentations.
WCA Awards presentation is being held in Sydney next week, Tuesday 8th November. We will announce this year's winners of the eight Wine Communicator Awards - and celebrate all the amazing talent that makes wine communication such an engaging and ever-evolving part of this industry.
We would love you to join us and share with us the bountiful bubbles, mouth-watering canapé's and plenty of time to catch up with wine industry friends, awards finalists and wine media. Numbers are limited, so book today so you don't miss out. Bookings will close very soon.
Our next webinar will be held, Tuesday, 29th November 1pm AEST. You will hear from industry expert, Ken Chan on Content Marketing.
"Content Marketing has become more than an industry buzzword – it’s now a core part of effective marketing plans. In this webinar, Senior Strategist for Dig+Fish, Ken Chan takes you through the foundations of building an effective and sustainable content marketing plan. From defining objectives and establishing processes, to creating content and measuring performance – you’ll learn about the core building blocks of effective content marketing."
Register today to learn more.
The South Australian Government wine industry development scheme remains on everybody's tongue. Applications for the Cellar Door Grant program closes 16th November and the Regional Wine industry Association Grant program closes 25th November. For more details on the grant read more here.
The latest Wine Australia's bulletin focuses on Canada as Australia's fourth largest wine export market by value, which is surely set to grow with the regulations in Ontario changing to include sales of wine through grocery stores. For more information click here.
The Drinks Association is holding a number of events next week, one that caught our eye was the Digital Brand Coverage Reporting, November 8th at Luna Park. To find out more or book, click here.
Other articles of interest
Here are a few interesting articles we found online:
Australian Women Grow The Wine Business And Save The Planet, Too (forbes.com)
Marketing to Millennials in 2017: 5 Things to Change in Your Business (socialmediatoday.com)
The Down Under Influence (northbaybiz.com)
Wine continues to flow in Hong Kon
g despite economic downturn, festival exhibitors say (just-drinks.com)
Macedon Ranges Wine and Food Festival, affectionately known as Budburst in being held, 12th-13th November. More information here.