WCA Update: 18 March 2016
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WCA Update: 18 March  

WCA news
Trish Barry from Mastermind Consulting delivered another terrific WCA webinar on Tuesday, full of tips on how to better use email as a sales and marketing tool. Next up (on Tuesday 12 April) Perth consultancy Studio Lost & Found and Multi-Color will look at  issues around wine label design and production to help you save money and "sell from the shelf". Registrations will open next week.

And don't forget our members-only Facebook site. We've established the forum; now we need your thoughts and ideas. Just ask to join and we'll take it from there.

Industry news
Adelaide was today endorsed as a member of the Great Wine Capitals Global Network, joining eight other cities whose wine regions are recognised as significant economic and cultural assets. The media release from a happy SA Premier is here. The GWCGN website is here.

Wine Australia has released the Australian Wine Flavours Card to help wine businesses identify wine descriptors that are easily understood by Chinese customers. It is based on research by the University of South Australia. Ask for one here. The story has picked up quite a bit of media. The ABC’s coverage is here.

The takeaway packaged liquor sector is worth $16.2 billion a year according to the first State of the Industry Report prepared by the Australian Liquor Stores Association and IRi and released this week. The industry employs 47,500 people and generates $3.5bn in alcohol taxation, plus another  $1.7bn in GST and state taxes and fees.
WFA has welcomed a Federal Government proposal to include an "effects test" in the Competition and Consumer Act, saying this will ensure a better balance in commercial arrangements between suppliers and buyers. All the detail is in its media release here.

Australia increased its stand space at Prowein by 30% this year, with some 46 exhibitors showing wines from 21 producing regions.

The 2014 Footprint Shiraz from McLaren Vale’s Penny’s Hill winery this week was named Best Australian Red Wine at the Mundus Vini international wine competition in Neustadt, Germany. 

Casella Family Brands is just weeks away from establishing a subsidiary in Cambridgeshire to manage Yellow Tail in the UK and then turn its attention to Europe.

The third annual SA Wine Grape Growers’ Summit will be held in Adelaide on Friday 16 June. The full program has been released. Visit the website

Online reading
Here are a few interesting articles we found online
Neil McGuigan says that the world is over 'big' Australian wines (The Shout)

Online wine: Retailers must get creative with delivery (Drinks Business)
The changing tastes of US wine drinkers (Wine Searcher)
What kind of pink will China drink? (Palate Press)

Joe Wadsack named IWSC Wine Communicator of the Year (Drinks Business)

Next webinar
Tuesday 12 April
1-2pm (AEST)

Wine labels: how to sell from the shelf 
Presented by Studio Lost & Found and Multi-Color
Free to all WCA members


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