Wine Communicators Australia Update
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WCA Update: 20 January 2017

Wine Communicators are back from a short break and we are very excited about the year ahead. 

We have an extensive webinar program scheduled for the year, a comprehensive events calendar including the Sydney, Adelaide and Melbourne Wine Award Lunches where the WCA Legend of the Vine will be awarded for 2017 in each state and the WCA Wine Communicator of the Year Awards along with many other local events.

We welcome all our new members and are very pleased to see our existing members back with us again for another year. 

If you are considering becoming a WCA member, there is no time like the present.  Become a member today and you will enjoy the following benefits:

  • Insights into media, social media and communications
  • A comprehensive webinar program
  • Consumer Insights forum
  • Discounted pricing to events
  • Chance to network with peers
  • Exclusive Partner offers
  • Winery-specific workshops in areas such as marketing, brands and cellar door (winery members)
  • Comprehensive media guide (winery members)
  • A conduit for bringing the industry together

We look forward to brining you a comprehensive program in 2017. 

Industry news
While some regions have commenced vintage, it has been reported by The Weekly Times that wine grape harvest is two to four weeks behind last year, across Australia.  Read more here.

Wine Australia is investing $5.3 million into research and development projects in a bid to shed light on the relationship between where vines are grown and the eventual style and taste of Australian shiraz. Read more reported by ABC News here.

Hospitality Magazine reported new data regarding beverage trends.  The report reveals that beer is the preferred beverage however for wine, white wine is the favourite wine nationally, making up an average of 43 percent of wine purchases across the major cities. Among women, white wine made up 46 percent of wine purchases. White wine is a winner among under-20s (83 percent of all wine purchases) and those in their 50s (52 percent of all wine purchases).  Read the full report here.

If you haven't already read it, take a look at this great story written by Milton Wordley about one of our industries greats; Brian Walsh.  Read the full story here.

Talking about industry greats, Wine Writer; Max Allen has joined The Australian Financial Review.  The Australian Financial Review reports - "with Australia becoming more adventurous in their drinking tastes, a trend that mirrors our explosion of the nation's food culture, says wine expert Max Allen. "Australian gastronomic culture has long moved beyond a daily diet of meat-and-two-veg," Allen says. "You used to be a wine person or a beer person, or you used to be a gin or a whisky drinker. But there's a current generation of people exploring alcohol in all its forms, and they are much more likely not to tie themselves down to one brand or one kind of drink".  Congratulation Max on your appointment.

Other articles of interest
Here are a few interesting articles we found online:
Alcohol is Australia's third biggest online purchase (

How to improve the use of social media in the wine business (
The changing shape of Chardonnay (
Why Grenache might be better than Shiraz as an Australian classic (

Looking back on 2016 and ahead to 2017: Laura Jewell MW, Wine Australia (

Industry events
For a weekend of pure indulgence, Crush Festival is on this weekend in the Adelaide Hills.  Crush is so much more than just a wine and food festival.  More details here.

Entries are now open for the Decanter World Wine Awards (DWWA's) - the world's largest and most influential wine competition.  Australian wineries have had great success in the DWWA's, don't miss the opportunity to have your wines judged by the world's leading wine palates.  Entries here.



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