Wine Communicators Australia Update
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WCA Update: 3 March 2017

It's great to see so many social media feeds with vintage images and stories.  WCA would be delighted to post your favourite "behind the scene's" vintage image on our social media feeds.  If you would like your image posted please send your winery name, caption for the post, any #tags and the image to Lynda on

WCA webinar
Don't forget to register for our next webinar, Tuesday 14 March - How to sell (more) wine online.

Is there another organisation that has a better overarching view and data on how to sell wine online, than Wine-Searcher?  Next to Google, Wine-Searcher sends more wine enthusiasts to wine web sites. 4.5 million wine enthusiasts currently use the site.

Suzanne Kendrick, Wine-Searcher’s Head of Marketing is uniquely placed to share what the actions she sees wine producers and wine retailers need to take to sell more wine online.

Suzanne will cover the following:
1.  The online wine customer – everyday drinker, wine enthusiast, trade, collector
2.  Can your wine be found online?
3.  Digital Advertising – the best bang for your buck. How to spend money that will actually convert to sales
4.  D2C – What does a wine producer need to do to sell more wine internationally?

This webinar is FREE to all WCA members, non-members fee $50. 

Register here.  Non Members payment here.

WCA events 
On Monday 27th, WCA will host its first NSW event of 2017, 'Taste the State', at the new International Convention Centre (ICC) Syndey.

This evening will provide you with an opportunity to taste and learn about hero varietals from New South Wales' award-winning wine regions.

Date:          Monday 27 March 2017
Venue:       International Convention Centre Sydney
Cost:          $25 members; $35 non members 

Tickets available here.


Industry news
Wine Australia is inviting the Australian grape and wine community to apply for a travel and visiting scholar bursary by Friday 7 April 2017.

Applications are accepted for travel that commences between 1 July and 31 December 2017 and bursaries can fund travel, study tours or conferences to develop your professional knowledge and network with the international research community.

Opportunities are also available to bring international experts to Australia to participate in workshops, meetings, conferences, symposia or research projects through Wine Australia’s visiting scholar bursaries.

Applicants are advised to consult the Australian Grape and Wine Authority Strategic Plan 2015–2020 and the guidelines for both the travel and scholar bursaries when developing their applications, which are available on the Wine Australia website.

Its been coming for a while, but sadly the Curtin University has discontinued its role in wine education, signalling the end for a Margaret River-based winemaking degree.  Read more here.

Relatively new to the industry eBev have released their first digital beverage Quarterly Report.  This first report is New South Wales and Victoria centric, review the report here.  eBev are looking for feedback on their first report, please take a look and take the time share your thoughts.

Game of Rhones is the celebration of the great grape varieties of the Rhone Valley. Think Grenache, Shiraz, Mourvedre and more from some of the best wine producers in Australia, New Zealand and beyond. 2017 Game of Rhones tickets are now on sale.  For more details click here.

WCA are very pleased to see that three wine industry greats have been honoured at the special awards presentation held by the Winemaker's Federation of Australia (WFA).  James Halliday AM, Chris Hancock MW and Denis Horgan AM were named Life Members of the Australian Wine Industry.  Congratulations gentlemen.

WCA wishes to congratulate, Paula Edwards as the new Wine Industry Suppliers Australia Inc. (WISA) who was voted by the WISA board to the role of Chair.

Other articles of interest
Here are a few interesting articles we found online:
Building Brand Loyalty:  The Whole Foods Hack (
Industry reacts to penalty rate cuts (
Discover the wineries and wine regions of Australia (
Machines and Wines, the Perfect Match (
Cellar door sales boost wine profits (
Australia's top female business trailblazers for 2017 (
How brands are using Instagram’s new feature, plus our tips to get the most out of it (
[Yellow Tale] Super Bowl campaign delivers record breaking sales (

Industry events
The Taste of Rutherglen ultimate wine and food festival showcase the region's best produce and wine, travel from winery to winery to sample, taste and sip on the incredible flavours of Rutherglen.  March 11-12, more details here.

The annual Peninsula Piers & Pinots will be held on Sunday 12 March from 12 - 3pm at Flinders foreshore, on the fabulous Mornington Peninsula.  More details here.

Melbourne Food and Wine Festival, 31 March - 9 April offering more than 200 events across Melbourne and regional Victoria during the annual festival.

Royal Agricultural Society of NSW, President's Medal Award night celebrates the top performing fine food and beverages by awarding medals at the Sydney Royal shows. Now, the best of those Champions compete for the highest honour of all - The President's Medal. 11 April, tickets available here.

The Barossa Wine Chapter Auction is taking place, 21 April and held over a three-course gourmet lunch, the auction will include some of Barossa's finest wines and experiences.  Tickets can be purchase here.


March 14, 2017
1pm - 2pm (AEST)

With Suzanne Kendrick,
Head of Marketing

Non Members Payment


March 27, 2017
6pm - 8.30pm (AEST)

Master class and Tasting of New South Wales' award-winning wine regions.

International Convention Centre
Darling Harbour


7 June
The Great Debate

28 July

Sydney Royal Wine Show

Trophy Winners Lunch



29 September

Royal Adelaide Wine Show Lunch 



20 October

Royal Melbourne Wine Awards Lunch 





10 FREE webinars p.a.
Networking Opportunities
Discounted Events Pricing
Industry Insights
and so much more


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