WCA Update: 11 March 2016
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WCA Update: 11 March  

WCA news
We've locked in our next three webinar topics. On April 12 Perth consultancy Lost & Found will run a session on packaging and label design, on May 10 we'll hold our second Research to Practice webinar with Wine Australia, and on 14 June we'll host our annual education session with WCA Silver Partners the WSET. And you can still register today for next Tuesday's session on using email. There's no better time to be a WCA member!

Industry news
Penfolds has been named the world’s most admired wine brand in a poll of 200 Masters of Wine, sommeliers, commerical wine buyers, educators and journalists by Drinks International. Read its story here. Yalumba (19), Brown Brothers (28), Jacob’s Creek (33), Wolf Blass (39), Lindeman’s (42) and Hardy’s (44) all made the top 50.

The Foundation for Alcohol Research and Education has rolled out its usual pre-Budget submission calling for wine to be taxed in the same way as other alcohol (saying it would help the Government raise another $2.9 billion) and WFA has replied as it usually does. Its response is here.

The number of wine producers in Australia fell for the second consecutive year in 2015, according to the latest Winetitles Wine Industry Directory. The total of 2468 is 105 below the all-time peak of 2,573 in 2014.
Grape growers and winemakers in Queensland's Granite Belt say this year's harvest will be the best in decades – a dramatic turnaround on last year when many crops were destroyed by storms.
At the other end of the country, testing is underway in parts of Tasmania to determine if bushfire smoke has impacted fruit quality. There's an ABC report here.

Champagne sales have surged by nearly a quarter, cementing Australia's place as the sixth largest importer in the world. The UK, the US and Germany are the top 3.

US wine exports rose by 7.6% to a record US$1.61bn last year, despite the strong US dollar. 90% of it was made in California. The EU was the biggest buyer ($622m), ahead of Canada ($461m), Hong Kong ($97m), Japan ($96m) and China ($56m).
Tour de France organisers have reached a sponsorship agreement with French winemakers in Languedoc who threatened to block the route in protest at the naming of a Chilean wine (Bicicleta) as a sponsor outside France. The aggrieved producers will now be able to showcase their products during the race.

Twelve Mornington Peninsula winemakers will run Making Waves, a one-day masterclass and walkabout tasting, in London on May 10. Find out more here.

The third annual SA Wine Grape Growers’ Summit will be held in Adelaide on Friday 16 June. The full program has already been released. Visit the website

Online reading
Here are a few interesting articles we found online
Wine production controlled through new technology (AFR)
Top 10 fastest growing 'alternative' grapes in Australia (The Drinks Business)
Barossa Trust Mark enters new phase (Barossa Herald)

What about women in wine? (Philip White, InDaily)
Chinese wine industry keen to challenge perceptions at Melbourne Food and Wine Festival (ABC)
Top 10 extreme winery designs (The Drinks Business)

Next webinar
Tuesday 15 March,
1-2pm (AEDT)

Using email to drive direct sales and improve communication
Presented by Trish Barry, Mastermind Consulting
Free to all WCA members


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