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Wine Communicators Australia Update
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WCA Update: 7 March 201

WCA have some exciting programs for the 2017/18 year ahead some of which include:
  • The Royal Sydney Wine Awards lunch is being held 28 July at a new venue this year, while Adelaide and Melbourne Awards lunches will enjoy the existing venues
  • WCA Awards will be launched 1st June and we have a very exciting new category
  • A great line up of webinar speakers
  • We will be providing more interesting and thought provoking state based events
  • And we will be launching a new education platform among other exciting initiatives later in the year, among other new initiatives.
It certainly is a great time to be involved with WCA.

If you are not already a member, we encourage to join today.  Membership can be found here.


WCA webinar
Our next webinar will be held 11 April and will focus on Media Training. 

You will learn 
how to do your best and make the most of a media interview.

This presentation by Rob Ball of Ball Public Relations will provide an introduction in how to prepare and conduct a media interview with:
  • How to prepare
  • How to buy time
  • Message making
  • Essential techniques, such a ‘bridging’ and ‘flagging’
  • The right way to say ‘no comment’
  • Rules of engagement
  • How to handle the aggressive interviewer
  • A takeaway Interview Checklist for every participant
Webinars are offered at no charge to WCA members.  If you are not a WCA member there is a fee of $50 (incl. GST).

To book this next webinar click here

Non Members can pay for their participation here.

WCA event
WCA are teaming up with Wine Industry Suppliers Australia Inc. to bring you a thought provoking breakfast where our speakers will explore the new playing field of continuously analysing and influencing customers sentiment using modern data collection, analytics and automation with tools and services that any business can use - no matter how big or small.

Come and hear what our experts have to say.  You will hear from:

Dr Darren Oemcke - Hydra Consulting, Marketing Director
Mary-Jane Goddard - IBM, ANZ Team Leader for Analytics and Technical Sales
Stephen Blacketer - Morton Blcketer and Adelaide Cloud, Managing Director

Tickets available here.

Industry news
Winetitles reported during the week that consultation on reform of the Wine Equalisation Tax Rebate starts next week with exactly who will be eligible for the scaled back rebate high on the agenda.

In this year’s Federal Budget the government announced that the WET Rebate would be scaled back from the current $500,000, to $350,000 from July 1, 2017 and $290,000 from July 1 2018, where it would remain. Read more here.

World's Top 50 Restaurants program is receiving great accolade and helping to boost Melbourne's wine reputation.  Read more here.


Drinks Awards open 10th April, find out more about these awards here.

Other industry articles
Here are a few interesting articles we found online:
Supermarkets increase share of retail alcohol market (therealreview.com)

Federal Senator endorses State of the Industry Report (theshout.com.au)
Australian Wine Industry aims for world's top tables (smh.com.au)
Page speed as a ranking factor - What you need to know (yoast.com)
Mobile ad spending to grow by 37% in 2017 (marketingmag.com.au)


Industry events
Melbourne Food and Wine Festival, Ends Sundy 9 April offering more than 200 events across Melbourne and regional Victoria during the annual festival.  For more details click here.

The Barossa Wine Chapter Auction is taking place, 21 April and held over a three-course gourmet lunch.  The auction will include some of Barossa's finest wines and experiences.  Tickets can be purchase here.




 

 


MEDIA TRAINING

April 11, 2017
1pm - 2pm (AEST)


Hear from Rob Ball of Rob Ball Public Relations and learn how to best approach, manage and maximise your experience with the media.



 

Register


BREAKFAST EVENT


WINNING THE BATTLE FOR CUSTOMER ENGAGEMENT

May 18, 2017
7.30am - 10.00am (ACST)

The Ellington
23 Hackney Road
Hackney



$65.00 WCA and WISA Members
$80.00 Non Members
 

Book Here


2017 WCA EVENTS

7 June
The Great Debate
SA

28 July

Sydney Royal Wine Show

Trophy Winners Lunch

NSW

 

29 September

Royal Adelaide Wine Show Lunch 

SA

 

20 October

Royal Melbourne Wine Awards Lunch 

VIC













 

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