WCA Update: 31 March 2017
WCA are pleased to announce the appointment of their new Marketing Coordinator, Maria Calabrese.
WCA Executive Office, Lynda Schenk is delighted to have Maria join the WCA team. Maria commenced with WCA, Monday 6th March. Read more about Maria here.
Our next webinar will be held 11 April and presented by Rob Ball of Ball Public Relations who will be sharing his Media Training tips.
In this webinar you will learn how to best approach, manage and maximise your experience with the media. Presented by Rob Ball of Ball Public Relations. Rob is an experienced media trainer, public relations practitioner, a former senior journalist and a former senior policy and strategy adviser to a State Premier.
Webinars are offered at no charge to WCA members. If you are not a WCA member there is a fee of $50 (incl. GST).
To book this next webinar click here.
Non Members can pay for their participation here.
The Australian wine sector increased its production, sales and inventory last financial year, according to the Australian wine: Production, sales and inventory 2015–16 report released by Wine Australia.
Wine Australia Manager, Market Insights Peter Bailey said the report is further evidence of the increased demand for all Australian wine.
‘The Australian wine sector saw growth in its production last year, which follows the 2016 vintage crush increase,’ he said.
‘Sales figures were very positive. In the domestic market, sales of Australian wine increased by a solid 6.9 per cent in value. This growth came from consumers trading up in terms of the prices paid for wine, as well as growth in cellar door sales, particularly for small winemakers.
‘The report also shows that the value and volume of exports increased. The growth in average value reflects the increasing demand for premium Australian wines.’ More details here.
The deadline is looming for wine producers to have their say on the $10 million Wine Tourism and Cellar Door Grant program with the release of a consultation paper. The Department of Agriculture and Water Resources is seeking comments on the new Wine Tourism and Cellar Door Grant announced by the Australian Government on 2 December 2016. To have your say, click here.
WCA would like to advise of a correction from last weeks WCA Update. Ms Amanda Whiteland has been appointment of the newly created position of Marketing Director at the Margaret River Wine Industry Association, no Murray River.
Other industry articles
Here are a few interesting articles we found online:
Head to head: is social media really the future of marketing? (marketingmag.com.au)
Aussies praise ProWein as world's largest wine fair grows (theshout.com.au)
Content and the Customer Journey (meltwater.com)
Proposed change for Canadian wine labels aimed at reducing confusion (infotel.ca)
ALSA to launch State of the Industry Report (theshout.com)
Women of the Vine and Spirits Global Symposium 2017 (wineaustralia.com)
Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it? (wineintelligence.com)
Yarra Valley Food and Wine Festival, 1 -2 April held on the lawns of Rochford Wines. Enjoy great food, great wine, great music. More details here.
Melbourne Food and Wine Festival, 31 March - 9 April offering more than 200 events across Melbourne and regional Victoria during the annual festival. For more details click here.
The Barossa Wine Chapter Auction is taking place, 21 April and held over a three-course gourmet lunch. The auction will include some of Barossa's finest wines and experiences. Tickets can be purchase here.