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Wine Communicators Australia Update
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WCA Update: 17 March 2017

Thanks to our NSW members for supporting the Taste the State: NSW Masterclass being held 27 March at the ICC Sydney.  If you haven't already purchased your tickets we are sorry to inform you that we have SOLD OUT.

Have you been watching WCA's social media?  If so, you will see we have been posting some great 'behind the scene' images of the 2017 vintage.  If you would like us to post your 'behind the scene' vintage pictures please send them to Lynda at exec@winecommunicators.com.au with your handles, #tags and a comment about the content of the photo.

 

WCA webinar
This weeks webinar, presented by Suzanne Hendricks, Wine-Searcher's Head of Marketing took us back to the 'grass routes' on how to sell (more) wine online.  WCA members you can view this webinar (and past webinars) in the members section of the WCA website. 

Our next webinar will be held 11 April and presented by Rob Ball of Ball Public Relations who will be sharing his Media Training tips.  More details next week.


Industry news
The Federal Government has invited wine producers to have their say on the $10 million Wine Tourism and Cellar Door Grant program with the release of a consultation paper. The Department of Agriculture and Water Resources is seeking comments on the new Wine Tourism and Cellar Door Grant announced by the Australian Government on 2 December 2016.  To have your say, click here.

The latest Key Report released today tells us that Australia is the largest supplier of imported wine in the UK and the US according to the latest US Nielsen figures.  Read the full report here.

Other industry articles
Here are a few interesting articles we found online:
The Power of Social Media to Hospitality Businesses (drinksbulletin.com.au)
Why Facebook Is One Of The Most Innovative Companies Of 2017 (fastcompany.com)
Record Australian participation at ProWein 2017 (theshout.com.au)
Write a better blog post without losing your mind (digitalamrketing-conference.com)
Insights for Australian wine in Germany and The Netherlands (wineaustralia.com)
Organics, the future of wine, and why vintage 2017 is looking so good (thecourier.com.au)


Industry events
The Cellar Door in the City will be featuring 12 Langhorne Creek brands in the Hetzel Lecture Theatre located directly off North Terrace, Adelaide 17 March.

Melbourne Food and Wine Festival, 31 March - 9 April offering more than 200 events across Melbourne and regional Victoria during the annual festival.

The Barossa Wine Chapter Auction is taking place, 21 April and held over a three-course gourmet lunch,.  The auction will include some of Barossa's finest wines and experiences.  Tickets can be purchase here.

SAVE THE DATE
2017 WCA EVENTS

7 June
The Great Debate
SA

28 July

Sydney Royal Wine Show

Trophy Winners Lunch

NSW

 

29 September

Royal Adelaide Wine Show Lunch 

SA

 

20 October

Royal Melbourne Wine Awards Lunch 

VIC


TASTE THE STATE:  NSW

SOLD OUT


March 27, 2017
6pm - 8.30pm (AEST)

Master class and Tasting of New South Wales' award-winning wine regions.


International Convention Centre
Darling Harbour
 

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