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WCA Update: 1 April 2016
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WCA Update: 1 April  

WCA news
A reminder that our next webinar is just 11 days away. On Tuesday 12 April Daniel McKeating from Studio Lost & Found and Peter Holywell from Multi-Color will look at a range of issues around wine label design and production, and how to get a great - and cost-effective - result. It will be free for WCA members. You can register here now

Industry news
The Victorian Government has set up a Wine Growth Fund to help producers, intermediaries and representative bodies market wine. Up to $20,000 for individuals and $50,000 for collaborative projects. Website

WFA today named its General Manager of Strategy and International Affairs, Tony Battaglene, as interim CEO following the resignation of Paul Evans, who leaves in a week. One of Evans' last activities was to again reject as “misguided” calls from the health lobby to increase wine taxes. HIs statement is here

Wine Australia this week released a new USA Market Insight Report (here) and received some very
positive feedback from the UK trade about its Langton’s Classification tastings. The media release is here. Decanter ran an article on the LC here.

Marketing
Wolf Blass will be able to showcase its portfolio to Japan’s millions of baseball fans after being named the first ever official wine supplier of the Nippon Professional Baseball Organisation.
 
Channel 10 launched Tyson Stelzer’s six-part documentary People of the Vines Barossa over the Easter weekend. It airs at 1pm on Saturday with Peter Lehmann featured this week. There’s a dedicated website here.


Tyson’s not doing all the work. The Barossa Grape & Wine Association has been documenting the 2016 vintage in pictures on Flickr here.

Events
Early bird registrations close on 15 April for the Australian Wine Industry Technical Conference in Adelaide in July. Read more – and register – here

The first Melbourne edition of the Italian Wine + Food Festival will be held in the Royal Exhibition Building in Carlton Gardens on Sunday 29 May. See the website for info. Sydney follows in August.

Wine Island (which last year sold out in two hours) returns to Clark Island in Sydney Harbour for four days from 10 November and this year will include a trade session. Info about getting involved  from dion@wineisland.com.au. The as yet updated website is here.

Online reading
Here are a few interesting articles we found online.
A controversial generation of SA winemakers have been thrown into the international spotlight (Adelaide Now)
Big bag in a box a winner for Accolade Wines as CHAMP mulls exit (SMH)
The rise of orange wine, the white made like a red (News Ltd)
Master Somms chase the corporate dollar (Wine Searcher)

Next webinar
Tuesday 12 April,

1-2pm (AEST)
Wine labels: how to sell from the shelf
Presented by Studio Lost & Found and Multi-Color
Free to all WCA members
READ MORE
REGISTER NOW
WCA PARTNERS

Gold

Pernod Ricard Winemakers
Treasury Wine Estates
Wine Australia
Wine Ark
Enotia


Silver
Accolade Wines
WSET
Riedel


Bronze
AWRI
Dig + Fish
 
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