August 2020 |



Everything you need to know about Google Analytics App + Web properties delivered to your inbox monthly.

The Latest Announcements from Google

New Predictive Metrics

July 10: Two new predictive metrics are being rolled out to App + Web properties: 1) Purchase Probability, which predicts the likelihood that users who have visited your app or site will purchase in the next seven days, and 2) Churn Probability, predicts how likely it is that recently active users will not visit your app or site in the next seven days.

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Control Your “screen_view”

Aug 18: It is now possible to log the screen_view event manually for both Android and iOS.  Similar to a virtual pageview, this feature gives you the choice to take advantage of the automatic event, or override it when necessary.

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Server-Side Tag Management

Aug 13: Eliminate unnecessary javascript on your website with the new server-side GTM container.

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New Releases & Features

Ecommerce Reports Coming

An initial set of ecommerce reports is currently being rolled out to App + Web properties! The dashboard will include cards for top products, product lists, coupons, and promotions, as well as an Ecommerce revenue trend, and funnels are in the queue to be released later this year.

Cohort Analysis Upgraded

Use the new “Return Criteria” selector to choose event recorded by your App + Web property to build cohorts and visualize user drop-off by week.

Implementation Guides

Google has recently overhauled the online implementation guides for migrating to App + Web properties.

See them here

User Lifetime Analysis

“User Lifetime” is a new technique in the Analysis Hub that is being rolled out gradually. This report allows you to better understand the user lifecycle and provides new techniques for measuring campaign effectiveness.

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The Latest from Me

  • 5 Best Practices for Creating your Events and Parameters in a Google Analytics App + Web Property... read more.
  • Join the Search Discovery Education Community for free and check out my presentation on "The New Google Analytics: App + Web"... read more.

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