Tips, updates, and resources for busy event profs. 
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With summer fast approaching, we've been developing a bank of resources for busy event profs. These resources are regularly added to our website, and you can keep up-to-date by following us on social media (see below for details).

We've also included some select articles and case studies in this newsletter, including some top social media tips, and a look at the future of event and exhibition technology.

If there is anything in particular you'd like to see from us, please let us know.

We look forward to bringing you more news, insights, and creative ideas in the next edition of The Effective Exhibitor.
To find out how our Events and Exhibitions teams can help your business, give us a call on 01625 429370. 

The Latest News & Views from the Apex Exhibitions Team

Seriously, will your exhibition stand actually sell anything? 

You’re certainly hoping it will, because you wouldn’t be spending your company budget on it if it didn’t. However we have some bad news – exhibition stands don’t actually sell anything.

Creative exhibiting, sensible budget – let’s learn from LEGO

Not too long ago the choice was a cheap and cheerful modular stand or pop-up that looked just like everyone else’s, or to invest big money on a custom built stand, only to throw it in a skip after the show was over. Fortunately today, like LEGO, the world of exhibition stands is now very different.

Are exhibitors just paying social media lip service?

There's lots of pontificating about how great social media is when it comes to exhibitions. But the truth is, social media is drastically underused, and, in many cases incorrectly managed. However, with technology delivering more and more business benefits, social media should be a key weapon in every exhibitor's armoury.

Is your personal taste damaging your chances of exhibition success?

When it comes to exhibition stands, the truth is that too many exhibitors are swayed by their own personal tastes. And, while your likes and dislikes matter, without adopting a more strategic approach, these preferences could actually hinder your exhibition success.

Is this the future of exhibition tech?            

When it comes to exhibitions, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the exhibition of tomorrow might look like. And what is already available to help you to engage and involve attendees at your next exhbition or tradeshow.

Recent Case Studies

Collaborative Exhibition Stand for Rigmar Group at Subsea Expo 

Rigmar Group is an international oil & gas service company. Rigmar provides project solutions to the subsea industry, including fabrication and marine services. The company HQ is based in Aberdeen, with operational hubs in Dundee and Invergordon. Apex was invited by White Wolf Collective - Rigmar's marketing agency - to provide three potential stand designs for Subsea Expo, Europe’s largest annual subsea exhibition and conference.
See more case studies from Apex

Recent Projects

Opti-cal Survey. Scotplant
"Just wanted to say a massive thank you for the excellent stand and all the hard work from you and your team. It certainly got us noticed."
BeSafe. The Nursery Fair

"BeSafe had a really successful Show meeting more
visitors, and taking more orders than last year. The efficient, fast and helpful manner in which Apex supported us with this Show through design, preparation, build and break-down allowed us to concentrate fully on business building with our visitors.”
CooperVision. Optometry Tomorrow

"The stand looked amazing! Thank you to you and the team, you made our job a lot easier and with a brilliant quality end result!"
Click any (or all) of the links below to join our expanding family of event and exhibition partners, suppliers and friends.

We take time every week to post industry news, new innovations, updates and pictures for those involved in the industry. We're always looking to connect with venues and suppliers, and expand our horizons with both UK-based companies and those a little further afield. Build your business relationships today by connecting with us.
For further information about the Apex, and the services we offer, please go to or contact us at
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