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Breakthrough Innovation Winner!

We are thrilled to announce that Dole Chopped Salads was one of the 11 food and beverage winners for this year's Nielsen U.S. 2016 Breakthrough Innovation. Congratulations!

Nielsen has evaluated over 20,000 new product launches over the years, and seeks to identify those that truly disrupt their categories. In Nielsen’s words, being a breakthrough innovative product means considering, “…consumer demand right from the get-go and sustaining growth over time. From these remarkable cases, we know that success isn’t the result of magic or randomness; it’s a science that begins with putting the consumers’ struggle at the center of innovation.”

Mattson has been Dole Fresh Vegetables' creative and R&D partner for many years. In collaborating with Dole creatively, we had identified the opportunity for chopped salads years before chopped salads began trending in restaurants across the U.S. Then, when we saw chopped salads begin to appear on restaurant menus that became the point of validation for us to move forward – quickly. We helped outline the concept, formulate the product line, create a custom Integrated Consumer Insights (ICI) panel for Dole, and then we transitioned the formula, learnings and product information to Dole for commercialization.

Find out more about how Mattson can help bring breakthrough innovation to your category, brand and product platforms!

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Google Shopping Express

Plant-Based Revolution. Burying the Word Vegan.

It’s time for the Plant-Based Revolution. Which means, it’s also time to bury the word vegan. The plant-based foods category is exploding in both growth and innovation – from dairy-free cheese to nut-based milks, from meatless burgers to plant-based snacks. Learn more about the evolving category and its increasingly mainstream landscape in Mattson President Barb Stuckey’s recent Forbes article.

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Insights Collage

Reinvent. Refresh. Re-relevant.

Having a relevant brand is paramount and supporting that brand with relevant products is also critical. Mattson recently helped Hostess launch its new-to-the-world, ready-to-heat, frozen Deep Fried Twinkie. Hostess sought to move into a new category–the frozen aisle– by recreating a familiar and beloved treat, made popular at state and county fairs, and making these special-occasion treats accessible to consumers at home. We helped Hostess, from product development to commercialization, transition and reinvent its original, 86-year-old Twinkie into a new and disruptive product platform for today’s consumer.

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