We are thrilled to announce that Dole Chopped Salads was one of the 11 food and beverage winners for this year's Nielsen U.S. 2016 Breakthrough Innovation. Congratulations!
Nielsen has evaluated over 20,000 new product launches over the years, and seeks to identify those that truly disrupt their categories. In Nielsen’s words, being a breakthrough innovative product means considering, “…consumer demand right from the get-go and sustaining growth over time. From these remarkable cases, we know that success isn’t the result of magic or randomness; it’s a science that begins with putting the consumers’ struggle at the center of innovation.”
Mattson has been Dole Fresh Vegetables' creative and R&D partner for many years. In collaborating with Dole creatively, we had identified the opportunity for chopped salads years before chopped salads began trending in restaurants across the U.S. Then, when we saw chopped salads begin to appear on restaurant menus that became the point of validation for us to move forward – quickly. We helped outline the concept, formulate the product line, create a custom Integrated Consumer Insights (ICI) panel for Dole, and then we transitioned the formula, learnings and product information to Dole for commercialization.
Find out more about how Mattson can help bring breakthrough innovation to your category, brand and product platforms!