Shots of Strategy! Not Crazy and on Crazier, on Difficult products, and Friendly Neighbors
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Shots of Strategy

Hi there good-looking, glad to see you at this edition of the Shots of Strategy newsletter! Quick shots of inspirational tips to improve the strategy for your creative business

This month, shots on Not Crazy and on Crazier, on Difficult products, and Friendly Neighbors!

 3 Shots of Strategy 


Fried & Hansson - It doesn't have to be crazy at work

Great book by the founders of Basecamp. Like all their books, it is an endless flow of challenges to mainstream business thinking. And it's written short, concise and snappy.

In this book, they preach Calm. 40 hours is plenty, JOMO, no goals, unfragmented time, real time off, doing enough, office hours, library rules, benefits that benefit the employees, the trust-battery, etc. Highly recommended.

(Paul Jarvis' book "Company of One", gets into the idea of NOT needing to grow as well).

Nir&Far - User Investment: Make Your Users Do the Work

People are more likely to persist in the hard work of reading a book, a hard workshop, or learning to play a guitar, after they've paid money for it. And similarly, when people have invested attention, effort or time in your product, they're more likely to come back to it (Evernote, Linkedin, pick your own number lotteries).

Common knowledge dictates making your product, website or service as simple as possible. But, maybe you need to increase the hurdle to actually have an impact or get repeat or follow-up business.


Remains of the Day - Compress to impress

This piece of Eugene Wei shows how to formulate your message so it sticks. Eugene has worked at Amazon and gives many examples of how Jeff Bezos uses this to get a message across the whole company intact (Day 1, Get Big Fast Baby, GOHIO). Tony Robbins (Date with Destiny), Obama (Yes we can) and MLK (I have a dream) are masters at this as well.

As an entrepreneur, you need to be a marketer. Or a teacher, as Seth Godin would call it. You need to get an idea across. One that changes the way they view the world and possibly make different decisions (buy your work). It helps if the idea is packaged in a way that makes it memorable.


Blog by me - Decide to make your decisions better

Your business is the collection of your decisions. Hard decisions are not fun. But it's great to have make one.

So what if you'd decide today to make better ones? Make less of them. Make the important ones first, before you're tired and before the stress of the moment really hits you.

And, make the decision only once and cherish the freedom that comes from it. Stop revisiting a decision once it's been made. That only compounds the difficulty.


 3 Shots of Inspiration 

  1. Great doc! Won't you be my neighbor. We need more Mr. Rogers to bend the culture.
  2. Nike - Dream Crazier. Isn't it crazy that I find myself clicking a commercial, full sizing the screen and really sitting down for it?
  3. "Everyone older than you will be "adults" and everyone younger than you will be "kids". You'll always feel in the middle of those two stages of life."

"Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad."

 2 Shots on the House 


Walk & Dine With Wilson

We have new upcoming walks and even a dinner! Get together with fellow entrepreneurs calmly and talk and reflect about your entrepreneurial journey.

You can sign up now through the links below.

Walk With Wilson
March 5th, 7:00-9:30, Rise&Shine edition
March 22nd, 9:30-11:30
April 3rd, 15:00-17:00

Dine With Wilson
April 17th, 18:00-21:30

Impact Hub & Business Model Challenge

Very pleased and honoured to be one of the two trainer for the upcoming Business Model Challenge program of Impact Hub Amsterdam! "Ready to turn your idea for a better world into a business model?".

It consists of 3 training days, 6 masterclasses, 3 community days, a pitch battle, 1 personal mentor, and much more. Applications are open. Will I see you there?

See you next time! Big hug, Tijmen

Hope you enjoyed this edition. Let me know what you want to learn more about. I’d love to know to serve you better!

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