3 Shots of Strategy
Great book by the founders of Basecamp. Like all their books, it is an endless flow of challenges to mainstream business thinking. And it's written short, concise and snappy.
In this book, they preach Calm. 40 hours is plenty, JOMO, no goals, unfragmented time, real time off, doing enough, office hours, library rules, benefits that benefit the employees, the trust-battery, etc. Highly recommended.
(Paul Jarvis' book "Company of One", gets into the idea of NOT needing to grow as well).
People are more likely to persist in the hard work of reading a book, a hard workshop, or learning to play a guitar, after they've paid money for it. And similarly, when people have invested attention, effort or time in your product, they're more likely to come back to it (Evernote, Linkedin, pick your own number lotteries).
Common knowledge dictates making your product, website or service as simple as possible. But, maybe you need to increase the hurdle to actually have an impact or get repeat or follow-up business.
This piece of Eugene Wei shows how to formulate your message so it sticks. Eugene has worked at Amazon and gives many examples of how Jeff Bezos uses this to get a message across the whole company intact (Day 1, Get Big Fast Baby, GOHIO). Tony Robbins (Date with Destiny), Obama (Yes we can) and MLK (I have a dream) are masters at this as well.
As an entrepreneur, you need to be a marketer. Or a teacher, as Seth Godin would call it. You need to get an idea across. One that changes the way they view the world and possibly make different decisions (buy your work). It helps if the idea is packaged in a way that makes it memorable.
Your business is the collection of your decisions. Hard decisions are not fun. But it's great to have make one.
So what if you'd decide today to make better ones? Make less of them. Make the important ones first, before you're tired and before the stress of the moment really hits you.
And, make the decision only once and cherish the freedom that comes from it. Stop revisiting a decision once it's been made. That only compounds the difficulty.