3 Shots of Strategy
When launching your new product, who are the first that are willing to give it a try? There are 3 kinds.
The first are those who trust You? Friends or previous clients who you have rapport or a track record with. Then there are the neophiliacs who want the New? The nerds who are always game for trying something new? Or, lastly, there are those who have the most need for your Product?
Note that while your friends and nerds might be able to give an igniting spark to your business, you build your business on serving those who truly need your work and are willing to give it a try.
Companies don't turn from good to great in a single key event. Just as there is no one moment where the egg transforms into a chicken. They evolve like a flywheel builds up momentum.
Each push or turn of the flywheel builds upon work done earlier, compounding your investment of effort. The feedback loop makes it easier. The momentum keeps you moving. In normal english: When good things you do lead to more good things “just happening”.
Amazon/Airbnb/Uber increases selections, attracts more traffic, becomes more attractive to sellers, leading to more selection. There's an inevitability to it.
What is the work X you do, that when successful, can't help but generate more Y, that leads to more of Z. And that helps you in your next round of doing X, etc.?
Remote work gains in popularity. The potential reward is clear (cost reduction, less travel, increase in productivity, larger talent pool). But some companies haven't gotten the results they wanted and have thrown in the towel. The difference is not the technical requirements. Internet and software are ubiquitous.
The secret lies in also adjusting your processes. There are important elements of having contact and being in close proximity with your colleagues that need to be replaced. The way you exchange information, knowing your common goal and the emotional trust with co-workers. Sean Graber of Virtuali explains the 3 main elements: Communication, Coördination and Culture.