3 Shots of Strategy
Any client will have to trust you more than they fear disappointment. To use a blog post to build that trust is not a new idea. Even thought the title might turn you off, this post is great! It outlines an actionable approach with 3 steps to do it the right way to land new clients! (Using a blog post, facebook ads, and an email auto-responder.)
Try it! And try different blogs to learn about your potential clients. What appeals to them, and what builds trust with them.
(Works best if your expertise can be captured in ideas.)
The whole conversation is great. It dives into elderhood, focusing the strategy of your company (based on his experience with Airbnb), equations for life, and coming back from the dead. But it is already worth it based on this small snippet about the two modes of Attainment and Attunement.
Nothing wrong with attaining, but many of the more important things are not about attaining. Sometimes you need to attune, or you'll have to atone.
Besides the linguistical gymnastics used, I love the mirror image of these two modes. Balancing the need and power of both. There is nothing wrong with attaining in itself. It gets things done. But, don't do it in the wrong areas like yoga, surfing or relationships.
A principle is a basic outlook, perspective or truth about the world that you use as a guideline for decisions. "Because I value X and believe Y, I do Z." "Live beneath your means" would be a money principle. "Write a sentence a day."
These rules allow you to not have to decide everything time or rely on inspiration or will power. Good principles - those based on nourishing believes - allow you to prioritize the long term over the short term. Doing small things daily that pay large dividends in the long run.
What principles do you follow?