November 2017 | Preserve Our Paradise Campaign
Preserve our Paradise

Preserve Our Paradise Campaign Newsletter

In this issue:
It's launch time for the campaign!
You're invited to the campaign kick-off party!
Consider a year-end gift!
Upcoming MRG events

It's launch time for the campaign!

On behalf of the Mad River Glen Cooperative Board of Trustees, management, and campaign leadership, in partnership with the Stark Mountain Foundation, we are thrilled to announce the public launch of the Preserve our Paradise campaign! The campaign officially kicks off with a gala party on December 9 in the Basebox (see below for more details). Leading up to this launch have been several years of planning, extensive interviews with shareholders, professional consultation, and early fundraising efforts directed at Mad River's leadership and friends.

A bold vision for the future

Two decades ago, Mad River Glen’s skiers were inspired by a bold new vision when they created the nation’s very first cooperatively-owned ski area. In the ensuing years, the mountain has achieved success by staying true to its founding vision and building a strong community. Today, it's once again time for bold action. We are proud to announce that the goal of the Preserve Our Paradise campaign will be $6,500,000. This ambitious goal reflects a balanced approach to capital projects that will address the most urgent needs of the mountain, while maintaining the mountain’s rustic nature and traditional skiing experience. The campaign officially launches in December, and will run through April 2019.

The campaign has finalized a set of carefully-considered initiatives which reflect an increased emphasis on mountain preservation. Recent updates to our plans include replacement of the 1967 Birdland chair lift, which was going to require major investment, and improvements to our snowmaking plan which will allow us to make snow more quickly and efficiently. The existing Patrol building will be extensively renovated rather than constructing a new structure. An option for a new building will be kept in reserve in the event that our fundraising exceeds our goals.

A volunteer-driven effort

The campaign is primarily volunteer-driven, with over 70 volunteers recruited to help with planning, solicitation, and communications. According to Annika Holtan, campaign co-chair, "It's an incredibly exciting time at Mad River Glen. Thanks to our volunteers, who've gone above and beyond, the public launch of the campaign is happening this December! The enthusiasm and support from the Mad River community has been inspiring. Without a doubt, there's a passion to protect and preserve our 700-acre slice of paradise on General Stark Mountain."

Learn more!

To learn more about the campaign, visit the relaunched campaign website at You'll find a video about the campaigncampaign overview, frequent questions, Trailblazer Gift Opportunities, and much more. 

We're very proud of the support this campaign has received so far, with $2,527,052 already raised from just 70 families and friends as of November 1. We still have a lot of work to do, but with the support of Mad River's fiercely loyal skiers, we are confident that we will reach this goal. With your help, we can ensure that Mad River Glen will remain financially secure, stay true to its unique nature, and remain an icon of natural skiing for generations to come.

Early snowmaking
Mad River's snowmaking system in action this week! Through the Mountain Preservation initiative, the campaign has already funded replacement of the electrical system and three new guns, with more improvements still to come.

You're invited to the campaign kick-off party!

Saturday, December 9, 6 pm, Basebox

We're kicking off the Preserve Our Paradise campaign in style with a gala party in the historic Basebox on December 9! Bring a friend, get psyched for the upcoming ski season, and learn more about the campaign. We'll have live music by Red Hot Juba, food donated by Mad River Glen and Stark Mountain Foundation, a cash bar, a family event — and there's no admission charge! The festivities will conclude with a bang-up fireworks display.  Don't miss this event of the season!


Consider a year-end gift!

The Preserve Our Paradise campaign has many high-impact projects that we urgently hope to fund in the coming months, including additional enhancements to our snowmaking system, renovations to the Birdcage, and fully funding the new mower that did such a great job on our trails this summer. All donations to the nonprofit Stark Mountain Foundation are tax-deductible. Now is the time to make a year-end gift to preserve and protect this timeless paradise we call Mad River Glen!

Donate now to the campaign!

Holly and Jeff Noordsy in General Stark's Pub during Green & Gold weekend. Their wedding was the very first held at Mad River after it was purchased by the Cooperative, and they return every year to celebrate their anniversary. 
Jason Martin at work getting the Callie's Corner handle tow ready for the season. The tow is an important asset for our ski programs as they teach kids the basic skills they will soon use up on the mountain. It's provided good service for many years but a more beginner-friendly carpet lift is on the list of projects to be funded by the campaign.


Upcoming MRG events

November 18
Big Kicker Ski Season Launch Party at American Flatbread, 5 pm

November 24-25
General Store hours: 10 am - 4 pm. 20% off for shareholders!

November 30
APR Late Fee Deadline

December 9
General Store hours: 10 am - 4 pm. 20% off for shareholders!

December 16
Co-op Board of Trustees Meeting, 8 am if mountain closed, 5 pm if open

December 31
MRG New Year's Family Celebration, Basebox, 6:30 pm

January 20
Co-op Board of Trustees Meeting, 5 pm
MRG Freeskiing Team Lasagna Dinner & Movie Night, 5 pm

More info at Mad River Glen's Event Calendar
Campaign Cabinet

Chairs: Annika Holtan, Eric Palola   Members at Large: Lars Bruns, Bob Dillon, Jim Elkind, Meg Hourihan, Betsy Jondro, Karen Lloyd, John Nesbett, Pamela Nesbett, Penny Parson, Meg Schultz, Greg Scott, Debra Steines, John Tobin, Brooks Ware
Look for our next newsletter in January 2018!

Copyright © 2017 Mad River Glen Cooperative, All rights reserved.

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