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According to Mailchimp (the software that we use for this newsletter) analytics a little over 20% of our mailing list opens our newsletters. Apparently this is slightly above the "industry average." But when we have asked people that Mailchimp says never open their newsletters, many of them tell us they read them regularly. So we're trying to figure out how many people open our newsletters.
Thanks for your help.
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2018 Renewable Energy and Sustainable Living Fair