Have you heard?
LinkedIn just went out and did a THING!
Happy dance. Happy dance!
((bear with me – the geeky marketing side of me is a little excited))
LinkedIn just released an AWESOME brand new section called "Featured."
YEP! It sits just below your main profile header and above your Activity section.
"That's great, but what does this mean for me?" you ask.
GREAT question and I thought you'd never ask. 🤓 <--- (me, the marketing nerd)
It means that real estate agents have more opportunities to share your high-value services, demonstrate your professionalism, and offer incredible value to your audience, including lead magnets to help build your database.
The FEATURED section has a strong visual component, and you can add your LinkedIn posts and articles, links to external websites (like a landing page or your website), images, slide decks, and documents. You can also organize them to appear in a specific order.
LinkedIn added the Featured section after listening to users.
Isn't that refreshing?!
Here's the bottom line–there are three easy ways to sharpen your LinkedIn Professional Profile:
✅ Click here to check out my entirely free online class that will walk you through the steps.
✅ We have a LinkedIn playlist on our YouTube channel, and we're always adding new content.
✅ Or, we can do it for you (simply reply to this email if we can help).
But, if you're just curious about the new FEATURED section, click below for a quick video that walks you through the steps of using and optimizing it: