We've talked a lot about LinkedIn lately, so I thought we'd switch gears and talk about Instagram.
I get a lot of questions about Instagram. Is it worth it? Will it work? Does it generate leads? What's the best way to approach Instagram?
All are great questions. Let's look at the data:
According to this study, people surveyed said that they took the following actions after seeing a product or service on Instagram–
💡79% searched for more information,
💡65% visited the brand's website or app,
💡46% made a purchase online or offline.
What does this mean?
Instagram works, and to maximize your Instagram impact, you must drive leads intentionally and think beyond brand awareness.
How should you maximize your Instagram impact?
That's the secret sauce.
There's just one problem...Instagram, by its very nature, limits links AND links in posts are NOT "clickable."
In other words, if you want to use one post to drive leads to download your Buyer's Guide one day and then use another post to drive seller leads to your Staging Guide the next day, you have ONE link to do that in AND it's not clickable in the post!
Enter the workaround from your favorite marketing nerd 🤓
Linktree acts as a sort of "table of contents" for your calls-to-action on Instagram and directs traffic to different links. The best part? It's FREE.
Check it out and set it up for your Instagram today: