<<First Name>>,

Today's tip on improving your social media is gonna be sorta SHORT, but HIGH VALUE.

3 things you can do RIGHT now to improve your LinkedIn Professional Profile:

  1. Check your profile image. Does it say what you want it to say? Is it appropriate for the space allotted by LinkedIn?
    Bonus Hint: the minimum size is 400px X 400px; a square photo is best, but you can also adjust/crop the photo after it has been uploaded.
  2. Check your background/cover image. Make sure it's sharp and relevant to who you serve.
    Bonus Hint: it should also include your name, phone, email, website, and your personal/brokerage logo near the center of the image. For this image, size does matter. Be sure that it measures 1584px X 396px.
  3. What is the world is a "px"?!?
    I realize I have strayed into marketing acronyms (GEEK alert!).
    Let's try those measurements again, clearer this time:
    Profile image: 400 pixels by 400 pixels
    Background/cover image: 1584 pixels by 396 pixels

    Suggestion: Find a beautiful stock image (you can find them free here) that looks like your "neck of the woods" and use it as a background for your LinkedIn cover image. Next, overlay your contact info and logo(s) using a design software like Canva or Logoist.
    Double Bonus Hint: Design software that our Team uses and loves:
    1. Mac users (like me): I LOVE Logoist. It's cheap with a MUCH shorter learning curve than Adobe Illustrator or similar software. I use it multiple times a day, and it even has the template size for a LinkedIn cover image pre-loaded! Whew.
    2. PC and Mac users: Canva is just cool. It's free web-based software with a MUCH shorter learning curve than most graphics software. And there are SO many templates to choose from!
Didn't I promise this was going to be short...whoops. I'll stop now :)

For a meatier explanation, watch the full 8-minute episode:
And, HEY! If you're looking to grow your network on LinkedIn, let's connect! You can find me by clicking here (be sure that you're logged into LinkedIn).

Cheers to seemingly small improvements that add up each day,
P.S. – What's a marketing topic that has been buuuuugggging you? How can I help? I'm here if you need me.
Lora Tucker Kaasch, CEO  |  Agent Operations®
(512) 400-2345 | |

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