Some of you may have noticed that a word or two (it's two) have been missing from recent communications, so let's make it official; after much deliberation and considered thought by the Walden Branding Committee and Walden's Executive Committee, we are now Walden Cross Country.
A lot has changed since our Club's inception in '78, and we want to make sure our name reflects who we are in 2018. In today's landscape, the term fitness conjures images of kettlebells, gyms and aerobic classes. We want to invoke thoughts of nature, wilderness and active living in the great outdoors. That, and it was way too difficult to fit our mouthful of a moniker on all our materials!
In addition, to simplify and minimize the number of terms flying around for our club and venues, we will be referring to our main site as the Walden Trails.
(Formerly Naughton Trail Centre / Naughton Trails / Naughton Ski Trails / Walden Ski Trails...)
It's a name that encompasses the many sports, groups and facilities our beautiful home has to offer. Our satellite trail system will continue to be referred to as the Beaver Lake Trails.
To provide consistency across the board, our social media handles have been updated to the following;
Our media lady is hard at work updating our name anywhere and everywhere it is found online, but we're pervasive so if you do run across the term "Fitness Club" or "WCCFC", find a dead link, or any other old phrasing, please send her a note at email@example.com any of the social media avenues.
We hope you love our new title as much as we do!
See you on the trails!