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The Health Communication Program at Tufts University School of Medicine presents the 

Offering three courses critical to staying current with the field of health communication:  

Mobile Health Design (online)
May 20—June 17, 2015
5:30 to 9 p.m. EST, Monday and Wednesday

This online course examines the potential and impact of mobile devices for health. Students will conceptualize and design health apps and devices that incorporate evidence-based guidelines and capitalize on the mobility, portability, and input/output capabilities of smartphones and other mobile devices.

Health Literacy Leadership Institute
June 8—June 12, 2015
Gain the skills and knowledge needed to improve the health literacy  of  health professionals and consumers. Learn to identify health literacy competencies specific to your audience and develop a curriculum or  educational program to achieve identified measurable objectives.

Digital Strategies for Health Communication
July 19—July 24, 2015
Learn how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies.
For professionals seeking a more comprehensive experience, the Health Communication Program has just launched a new academic offering, the Certificate in Digital Health Communication.

This program provides the foundational principles of health communication through a digital lens.  Participants will learn how to create targeted health communication messaging and campaign development using digital media such as the web, social media, and mobile technologies. Designed for working professionals, the certificate can be completed on a part-time basis in one year fully online using WebEx with one week in July at Tufts Boston campus for Digital Strategies for Health Communication. 

If you have questions,
please contact:

Sue Gallagher,
Lisa Gualtieri,


Jennifer Manganello,

Kellie Carlyle,
Chair Elect

Julia Fine, MPH

Erin Dillon, MA

Judith A. McDivitt, PhD
Awards Committee

Grace Lee, MPH
Communication Committee

Naomi Ranz-Schleifer, MPH
Film Festival Committtee

Pam Luna,
Gary Black
Film Festival Committee Co-Chairs

Anna Quinn,
Fundraising Committee

Doug Rupert, MPH
Marian Huhman, PhD
Membership Committee Co-Chairs

Meghan Bridgid Moran, PhD
Program Planning Committee
Note from the Chair

Dear HCWG members and friends,
Welcome to the spring eNewsletter! There has been a lot going on with HCWG! Here are a few highlights:
Networking and social event planning underway. This year we are excited to hold another networking event at the American Public Health Association Meeting and planning is underway. We had a great turn-out last year and are looking forward to another successful event in Chicago.
Conference submissions. We had a great response to our call for abstracts for the annual APHA meeting. We received 217 abstracts; they are being reviewed now and we expect to have some great programs at the APHA conference this year.
New members. We have a lot of new members who have joined the different committees-welcome! If you are interested in getting more involved, or know of students or colleagues who may be interested, please let me know!
Jennifer Manganello, PhD, MPH
Chair 2014-2015

Jennifer Manganello is an Associate Professor at the University at Albany School of Public Health. She has expertise in the area of health literacy and media effects and conducts research focusing on children, adolescents, young adults and parents. Before starting at UAlbany, Dr. Manganello was a Post-Doctoral Research Fellow at the University of Pennsylvania Annenberg School for Communication, and earned her Ph.D. from the Department of Health Policy and Management at the Johns Hopkins Bloomberg School of Public Health.

The 2015 Global Public Health Film Festival is now accepting submissions! The Global Public Health Film Festival showcases films from around the world that explore and highlight public health locally, nationally, and globally and will be presented at the APHA Annual Meeting. The film festival features public health films of all varieties (feature films, documentaries, narratives, public service announcements, educational videos, short clips, etc.) and related multimedia that demonstrate, educate, inspire, and encourage change for a healthier future. 

Submissions are due Friday, April 24, 2015.
Learn more
Meet the Film Festival Committee Chair

Naomi Ranz-Schleifer, MPH
Chair, Global Public Health Film Festival

Tell us about your work relating to health communication. 
My current work as a consultant is varied, including community engagement and organizing, program evaluation and development, and research. I am working on a few community development projects aimed at improving physical activity, pedestrian safety, and community cohesion and helping to conduct a natural resources inventory to inform conservation, development, and town planning. All of these projects depend heavily on good communication strategies for successful outcomes--whether it is persuading local government officials, encouraging community participation, or tailoring presentations to garner funding and support. 

What health communication resource do you recommend?
I may be biased here, but films. Wherever you can find film, YouTube, ads, documentaries, TV, etc. I like to watch to see how the messages are constructed and conveyed and which ones are catchy and get their point across clearly. There are reasons why advertisements and mainstream media are so effective at drawing in people's attention and then keeping hold of it. Public health could learn a lot by watching film, using marketing strategy, and studying consumer behavior, after all we are largely competing for the same audience's attention.

Why did you decide to chair the Film Festival Committee, and where you see the Global Public Health Film Festival going? 
I see immense potential in the power of film to engage diverse audiences in public health and to promote the aims that we, as public health professionals, are trying to achieve. In particular, I am passionate about working with children and recognize that children, especially the kids growing up now in this technology era, are far more likely to absorb a message through creative communication methods, like film, than any other. If we hope to educate them and influence their behaviors than we have to be able to communicate with them. Film does that. Furthermore, film has the power to persuade donors to support a cause, encourage politicians to enact change, and inspire people to get involved.
Sponsor Spotlight:
Journal of Communication in Healthcare

Interview with Renata Schiavo, PhD, MA
Editor-in-Chief, Journal of Communication in Healthcare: Strategies, Media, and Engagement in Global Health (Maney Publishing).

How long has the Journal of Communication in Healthcare: Strategies, Media, and Engagement in Global Health (JCIH) been a sponsor of HCWG?
Our Journal has been a sponsor of HCWG for two consecutive years. Both JCIH and HCWG are committed to advancing the field of health communication and to providing useful resources to the public health, healthcare and global health communities, so we share a common vision and key goals. Personally, I am a long time member of HCWG and have a​ppreciated their efforts to advance​ the theory and practice of health communication and social marketing within the APHA.

What is your vision for JCIH? Where would you like the Journal to be in 3-5 years?
We seek to continue to establish the Journal as a leading resource in global health communication at the intersection of healthcare, public health, global health, and community development. Global in its scope, the Journal examines and engages in relevant topics from a variety of country settings and across professional sectors. Ultimately we seek to promote communication theories, research, and strategies that may help improve patient, community, and population health outcomes.
We also want to increase opportunities for partnership and impact for our authors and are working on being included by additional indexing and abstracting services. We are currently listed/indexed by British Nursing Index, Cabell's Business Directory, Google Scholar, and Scopus. This is just one of our strategies to build community on the critical health communication issues of our times and promote innovative approaches and best practices. We have also established a few new sections of the Journal to engage our readers and editorial board members in sharing their perspectives.
The December 2014 issue of JCIH features a special section on "risk communication for Ebola and beyond." What lessons can health communicators take away from this particular issue?
As the issue features six different pieces on perspectives of ​professionals from multiple fields it's difficult to give prominence to one specific lesson among the many that emerged from the issue. As readers know, epidemics and emerging disease outbreaks, such as Ebola,​ are complex situations that affect health and social systems in all different phases of outbreak preparedness, readiness, response, and evaluation. Lessons learned tend to span across multiple factors and fields as risk communication efforts in disease outbreak settings are equally complex. Yet one theme that is consistent across different pieces is the importance of an integrated and multi-component approach to risk communication, an approach that is inclusive of different stakeholders and communities and encourages participation in outbreak control by different professionals and levels of society.  I personally feel that one way to honor the many lives that have been lost to Ebola is to seize the opportunity this crisis has provided our global health and social development communities to unite in advocating across our professions and organizations for increased training, funding, research, and preparedness on risk communication and other disease mitigation measures both at the global, community, and local levels.
Learn more.

What topics and issues would you like to see the Journal cover in the future?
We have already planned for a few special issues and themed sections in 2015. Our upcoming March issue includes a themed section on health literacy.  Our July 2015 issue will include a themed section on select presentations from the 2014 APHA Annual Meeting sessions organized by HCWG. I am thankful to HCWG colleagues and JCIH editorial board members Doug Rupert, who also serves as the issue co-editor, and Julia Kish Doto for their help with this issue. Finally, we are in the process of soliciting submissions for a special December 2015 issue dedicated to Digital Health, a key topic in today's health communication environment. The deadline for all submissions for the December 2015 issue is June 15.
Moving forward, we will be launching a series of initiatives to (a) increase publications and submissions from developing nations in Africa, Asia, and Latin America, as well as (b) to explore new advances in cross-cultural health communication. Additional topics of interest include gender communication, outcome evaluation models for patient engagement/communication, how the fields of genetics and epigenetics intersect or should intersect with health communication, and several others that are currently under discussion. Of course, we always count on our readers and authors to submit innovative papers on any given topic in health communication. A list of health and social areas of focus is also included here.
If you could give one piece of advice to authors who submit papers to JCIH, what would you say?
This is an interesting question that we recently explored at a webinar on Publishing in Health Communication Journals: What You Need to Know​​ that HCWG kindly organized this past September.  My presentation at this webinar also includes many recommendations for authors and can be found on Maney Publishing's​ YouTube channel. Key areas of focus of the Journal are also included. Overall, quality, innovation, and clarity of the data and information being presented are key criteria that are valued in our peer-review process.

Stay Connected:
Follow Renata or Maney Publishing on Twitter!
Subscription Discount
HCWG members are eligible for a special subscription discount (20% off) with the Journal of Communication in Healthcare. JCIH is one of the fastest-growing journals focused on health communication, and it features rigorous, peer-reviewed articles in the areas of global, public, and community health; healthcare delivery; mass and social media; and patient-provider communication.
How to apply for the subscription discount:
  • Visit JCIH’s subscription page.
  • Select a society member subscription (print + online or online only), choosing the “HCWG member” option.
  • Enter offer code HCWG15
Looking to publish your own work? HCWG members also are encouraged to submit research and practice articles to JCIH for peer review and potential publication. You can find authorship and submission instructions on JCIH’s website
Q&A with a New HCWG Member

Sydney K. Harper, MS, CHES

Tell us about your work or a current project.
I am the Health Promotion Coordinator for The University of Alabama in Huntsville (UAH). I primarily work on UAH’s Substance Abuse and Mental Health Services Administration (SAMHSA) Garrett Lee Smith (GLS) Memorial Act grant. The grant utilizes various tactics aimed at suicide prevention. My work includes managing websites, producing marketing deliverables, leading outreach events, and developing social media marketing efforts.

What health communication resource do you recommend?
Like many health communication professionals, I highly recommend using the CDCynergy training to guide efforts. I also utilize the Health Literacy Online guide when designing websites and their associated content. But, my favorite resource is social media! I "follow" and "like" health communication accounts to gain ideas from their post and engagement styles.

Why are you part of HCWG, and what are some of your ideas about where you see HCWG going?
After ending my term on APHA's Student Assembly, I searched for other ways to be involved in APHA and found HCWG. I love how HCWG allows me to connect and learn from fellow health communication professionals. I hope to see HCWG continuing to foster these connections among their members- both during and after the Annual Meeting! 
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