NZ Independent Book Festival

Meeting your Market

4 September 2015
North Shore Events Centre

October 3, 12 pm to 4 pm
October 4, 10 am to 4 pm
Books for Sale, Author Signing,
Publishing Professionals, Workshops,
Seminars, Licensed Café,
Family Entertainment
Collecting Contacts

Collect names and email addresses from visitors.  Signing them up to your mailing list is a great way to stay in touch. Consider a creative giveaway to help you collect names. 

At the 2014 festival I gave out (fake) butterflies on a stick in exchange for contact details.  I bought them cheaply in bulk and watched them wandering around the festival.  Other visitors asked where they'd got the butterfly from which in turn gave me more customers happy to give me their details and look at my book.

Quick Note: I bulk bought my butterflies from a $2 shop.
Book Pricing 

Make you book easy to buy.  Round the price of your book up or down to make it an easy $10, $20, $30, $40 purchase.  You might decide to offer a show special or if rounding up adding a value added extra.  It could be a personalised pen printed with your website, a postcard showing an image from your book or a discount voucher on their next book purchase.  

 * Consider tying books together with ribbon as an 'author collection'
 * Pre-wrap signed books as presents, with gift tags
 * Offer free delivery of your book(s)
 * Have a goodie bag for customers to put your book and purchases into
 * Offer a sample e-book chapter of your next book

Quick note:  An ATM will be onsite for eftpos withdrawals.  Because it's hired there will be a small charge for each withdrawal.  The onsite café will also be offering cash withdrawals for customers.

Display Books

Make sure your books are easy to see.  Your book cover is perfect so make sure they can easily see it.  Consider a good sized glossy poster of your cover as a good long-term marketing investment.  Consider doing one for the back cover too so visitors can read it while you're dealing with customers. 

I suggest having a small number of display books on your table.  Expect these to be flicked through by many hands.  When you make the sale pull out a pristine copy from your stock.  Don't forget to sign and dedicate it for them. 

Quick note: At the end of weekend you could consider selling your display copies at a reduced price.

Handy Website Links

Sell your Product In-Person

Tips to Increase Your Show Sales

Selling your Books from a Booth

How to Sell Books at a Book Festival
The Official NZ Independent Book Festival Poster

Click onto our website to see our official poster.  Right click on the poster to save or print.  Feel free to get in touch if you are able to distribute multiple posters for community display or by social media:
Next Friday's Newsletter:  Festival Practicalities

The NZIBF Videos are ready for Viewing and Sharing

NZIBF Welcome Video - Click Here

NZIBF Books for Readers - Click Here

Write, Publish and Sell your own Book - Click Here


Thank you to our festival's Sponsor Supporters

Thanks Smartwork Creative for designing our artwork.
Thanks BookPrint for our website and for printing our marketing material.
Thanks Nielsen Book Services for sponsoring the free seminars.
Thanks Asia Pacific Offset Ltd for sponsoring the Wifi and advertising. 
Thanks Creative Hub for offering the discounted creative writing course for our newsletter readers and the prize of a free creative writing course for festival goers.

Thanks to our Advertisers for their ongoing support.

Rae McGregor: 
Radar Man
Claire Bunt
What Ever Happened to Milo? 

Philip Holdway-Davis
Triumph on the Western Front

Sheryl L Beaumont
The Carlswick Treasure

Mary Therese Duggan
Miracles - The Magic of Life

PDR Lindsay - Writer's Choice


Alexis Waterhouse
Voices of Pain and the Voice of Hope

Dr A. C. Lamont & Gillian N. Eadie
7-Day Brain Boost Plan

Anita Mary
Blood on the Mirror

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1 Alamein Avenue, Belmont, North Shore, Auckland 0624

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