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‘The NZ Book Festival’ Celebrating New Zealand Indie Books
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Are you show ready?

The NZ Book Festival 2016 is going to be bigger and better than ever. Thanks to the hard work of the Committee coming up with new ideas and promotions, there are more things to see and do and more visitors expected through the doors. If you are exhibiting for the first time or are a returning author or business, then you need to ensure you have everything you need to make the day a success for you and for the event.

Exhibitor marketing


BEFORE: Promote your show specials in advance. Tell your fans via social media, e-newsletter and on your website that you are going to be there.

DURING: Ensure your display is bright and attractive, and your book covers or other branding is easy to spot. Have something to take away as a call to action. Post on social media from your phone while you are there.

AFTER: Share the success of your event on Facebook or in a blog. Email your database about an event special for a limited extended time. Follow up on all new contacts made on the day.
 
Important information for exhibitors:
  1. Set up starts at 8:30AM on the morning of the event - there is no opportunity to erect displays the night before as the venue is in use.
  2. No early packing up is permitted - breakdown starts 5 minutes after the event closes at 4:35PM.
  3. Tables and chairs - if you paid for table hire with your booking it will be delivered to your site between 8:30AM and 8:45AM. If not, you will need to supply your own. Chairs are provided free of charge.
  4. Stand locations: We will supply the final exhibitor layout a couple of days prior to the festival. This will have your name, the genre, and your placement.
  5. Parking: there is a carpark behind the building for use by exhibitors during set-up only. You will need to vacate and park on the street by 10AM to free up the carpark for visitors.

Dress your stand for success

‘Dressing your stand’ really helps you stand out in what will be a busy environment. A plain white table cloth on a trestle with boxes of books visible underneath is too easy for people to pass by, whereas if you’ve got some props on your stand (or even yourself) that are eye-catching, then this might be all it takes to get people to dwell and take a closer look at your book(s). A well-dressed stand also shows potential readers you’re a professional.

# Remember: exhibitor set-up begins at 8:30AM on the day!

Avoid the dreaded 'boxes of stock’ scenario

If you don't want visitors to see what's stored under your table, then a sheet might work better than a tablecloth, especially on 2 metre long tables. Because it is bigger it will allow you to conceal anything hidden underneath - no need for people to see the tools and other paraphernalia you used to put together your exhibit, or what you brought for lunch!
Op Shops are full of clean second hand sheets that are perfect for this and you can even pick up something  with a bold colour or pattern to add to the impact of your table. The covering doesn’t need to go all the way to the ground at the back, just the front and sides.
Here’s a handy YouTube video that shows how to box a tablecloth
 

Gala Night tickets selling fast!

Get your tickets for the NZ Book Festival Gala Night to mix and mingle before the event and hear some fabulous guest speakers.
When: Friday 04 November form 6PM
Where:Upstairs at the Horse & Trap, Mt Eden.

Tickets cost $25 each and includes nibbles.

Ticket sales and event details here
Example of an eye-catching author's display by Andrene Low
I built the flat-pack backdrops myself and also made the black cover for my table out of a king sized sheet I bought for $5 at SaveMart. The pull up banner was from VistaPrint, and I got the suitcase off TradeMe. The assorted retro tablecloths came from op shops far and wide. My 1.2m x 600mm table was just under $60 from Mitre10 and a worthwhile investment as it fits easily in the back of my car. I’ve even put those small battery powered LED lights in the lampshade to allow for my booth not having power. Everything I’ve bought/made can be used for other book festivals and markets so I look upon the expense as a long term investment. It’s also tax deductible.
Collecting contacts to grow your fan base

A book fair is a great opportunity to grow your fan base by adding to your mailing list. To do this you need a strategy to collect names and email addresses from visitors. 
Signing people up to your mailing list is a great way to stay in touch, but you need to think about how to persuade them to part with their contact details - What's in it for them? Consider a creative giveaway to help you collect names - either a small gift for each signee or a chance to win something of higher value.

Here is a link for some more great tips for trade show exhibits:
http://smallbiztrends.com/2013/12/trade-show-tips-for-startups.html
Presenting – and selling – your books

There are going to be a lot of books on offer at the NZ Book Festival - you need to give yours their best chance of going home with some of the hundreds of visitors who come to browse. To achieve this, you need to ensure that buying your books is easy. Here are some ideas to help you make a sale.
 
  • Round the price of your book up or down to make it an easy $10, $20, $30, $40 purchase
  • If you are rounding up, add something extra to sweeten the deal
  • Show specials – make the price more attractive if you buy now
  • Tie books together with ribbon as an 'author collection'
  • Pre-wrap signed books as presents, with gift tags
  • Offer free delivery of your book(s) for gift purchases
  • Have a goodie bag for customers to put your book and purchases into
  • Offer a sample e-book chapter of your next book
 
For after-event sales:
If potential customers have no cash to buy on the day, make sure you have something ready to hand out with a link to your website or other online point of sale.

Set up a promo code for purchases made in the two weeks following the event, to pick up the customers who like your book but don’t buy on the day – you can then email this to your database, which hopefully you will have added to at the event.


Event Raffle - put your title in the prize mix!

This year's raffle we are fundraising for Duffy Books in Homes. Tickets cost $2 each and there are three draws that people can choose from:
Kids’Zone - children's books
Readers - all genres of books
Writers - publishing and support services

If you wish to donate a book or service as part of a prize pack please
 contact the organisers
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