Books for Sale, Author Signing,
Publishing Professionals, Workshops,
Seminars, Licensed Café,
Family Entertainment www.NZBookFestival.co.nz
Don't just collect contacts, connect with them (Below are some tips from the website links listed below)
1.Send out 20 personally written invites to your friends, family or contacts inviting them to the festival. It could be a postcard with an image of your book cover or something a little bit cheeky.
2. About two weeks before the festival send out a short but enthusiastic email inviting your contacts to the event.
(Don't forget to use BCC on bulk emails)
3. Tell people why you're exhibiting at the festival and why you'd love them to come along and support you.
4. It's your party so invite your facebook followers along. Let them know you'll be there and available to chat about your books, your business or your next project. Here's the link to the NZIBF facebook event.
5. If you're a twitterer let your followers know what you're up prior to the festival and during it. It might just encourage them to come along and enjoy the festivities too.
1. Where is the North Shore Events Centre? How long will it take to get there?
Is there parking at the venue?
Take the time to visit the venue before the big weekend if you can. Then you'll feel more confident about telling others the best way to get there, how long it will take, and the ample free parking. Don't forget to mention the onsite licensed café.
2. Create a Festival only 'Special Offer'. If they mention your promotion you'll get feedback on which marketing tool works for your readers and your customers.
3. Launch something new. People love being the first to know, so tell them, and give them an extra reason to come along.
4. Become Famous. Let your local newspaper know you'll be at the festival. Your community paper wants to know what locals are up to, so why not tell them. If you're shy get a group of authors from your area together and send in a photo with the good news. You could become famous in your part of New Zealand. Private message Jacqui Barrett who's recently published 'Just do You' to discuss how to get into your 'local'. Link: Jacqui Barrett
1. Consider updating your email signature to include the festival's dates and times.
2. Make sure your website, blog or online shop is up to date. This ensures your 'look' is professional and it's a good way for attracting more potential visitors to your stand. It will also be good for your credibility building with all your online visitors.
3. Pin a post to the top of your facebook page with your book details, your festival stand number and any special festival offer. Posts are more eye catching when you attach a photo so ensure you have good images of your books or logo. Consider putting up a picture of yourself so visitors can recognise you.
4. Make up a poster that connects you, your books or your business with the festival.