NZ Independent Book Festival

Masterful Marketing (Part 2)

11 September 2015
North Shore Events Centre

October 3, 12 pm to 4 pm
October 4, 10 am to 4 pm
Books for Sale, Author Signing,
Publishing Professionals, Workshops,
Seminars, Licensed Café,
Family Entertainment
Don't just collect contacts, connect with them
(Below are some tips from the website links listed below)

1.Send out 20 personally written invites to your friends, family or contacts inviting them to the festival.  It could be a postcard with an image of your book cover or something a little bit cheeky.

2. About two weeks before the festival send out a short but enthusiastic email inviting your contacts to the event.
(Don't forget to use BCC on bulk emails)

3. Tell people why you're exhibiting at the festival and why you'd love them to come along and support you.

4. It's your party so invite your facebook followers along.  Let them know you'll be there and available to chat about your books, your business or your next project.   Here's the link to the NZIBF facebook event.

5.  If you're a twitterer let your followers know what you're up prior to the festival and during it.  It might just encourage them to come along and enjoy the festivities too.
Location Promotion 

1. Where is the North Shore Events Centre? 
    How long will it take to get there? 
    Is there parking at the venue?
Take the time to visit the venue before the big weekend if you can.  Then you'll feel more confident about telling others the best way to get there, how long it will take, and the ample free parking.  Don't forget to mention the onsite licensed café.

Here's the link to google maps:  North Shore Events Centre

Address: Argus Place, Hillcrest, North Shore

2. Create a Festival only 'Special Offer'.  If they mention your promotion you'll get feedback on which marketing tool works for your readers and your customers.

3. Launch something new.  People love being the first to know, so tell them, and give them an extra reason to come along.

4. Become Famous.  Let your local newspaper know you'll be at the festival.  Your community paper wants to know what locals are up to, so why not tell them.  If you're shy get a group of authors from your area together and send in a photo with the good news. You could become famous in your part of New Zealand.  Private message Jacqui Barrett who's recently published 'Just do You' to discuss how to get into your 'local'.  Link: Jacqui Barrett

Background Updates

1. Consider updating your email signature to include the festival's dates and times.

2. Make sure your website, blog or online shop is up to date.  This ensures your 'look' is professional and it's a good way for attracting more potential visitors to your stand.  It will also be good for your credibility building with all your online visitors.

3. Pin a post to the top of your facebook page with your book details, your festival stand number and any special festival offer.  Posts are more eye catching when you attach a photo so ensure you have good images of your books or logo.  Consider putting up a picture of yourself so visitors can recognise you.

4. Make up a poster that connects you, your books or your business with the festival. 

Handy Website Links

Crowd Control

Promoting Yourself at the Festival

10 Laws of Social Media

Facebook Message - Jacqui Barrett
The Official NZ Independent Book Festival Poster

Click onto our website to see our official poster.  Right click on the poster to save or print.  Feel free to get in touch if you are able to distribute multiple posters for community display or by social media:
Next Friday's Newsletter:  Festival Practicalities

The NZIBF Videos are ready for Viewing and Sharing

NZIBF Welcome Video - Click Here

NZIBF Books for Readers - Click Here

Write, Publish and Sell your own Book - Click Here


Thank you to our festival's Sponsor Supporters

Thanks Smartwork Creative for designing our artwork.
Thanks BookPrint for our website and for printing our marketing material.
Thanks Nielsen Book Services for sponsoring the free seminars.
Thanks Asia Pacific Offset Ltd for sponsoring the Wifi and advertising. 
Thanks Creative Hub for offering the discounted creative writing course for our newsletter readers and the prize of a free creative writing course for festival goers.

Thanks to our Advertisers for their ongoing support.

Rae McGregor: 
Radar Man
Claire Bunt
What Ever Happened to Milo? 

Philip Holdway-Davis
Triumph on the Western Front

Sheryl L Beaumont
The Carlswick Treasure

Mary Therese Duggan
Miracles - The Magic of Life

PDR Lindsay - Writer's Choice


Alexis Waterhouse
Voices of Pain and the Voice of Hope

Dr A. C. Lamont & Gillian N. Eadie
7-Day Brain Boost Plan

Anita Mary
Blood on the Mirror

Advertising Space
Available in Weekly Newsletter

Please support our advertisers because they are supporting us.

We'd love you to be a part of this novel journey of discovery

of New Zealand authors, books, writing and Kiwi publishing. 

Please invite your family, friends and contacts to come along.

Spread the word throughout your social media.   Fb: NZ Independent Book Festival

Copyright © 2015 NZ Independent Book Festival Ltd, All rights reserved.

Our mailing address is:
1 Alamein Avenue, Belmont, North Shore, Auckland 0624

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