EMV Compliance Is Still Just a Dream for Most Merchants
“Why are we using these slow EMV cards?”
We get this question a lot from businesses and consumers alike a full year after the EMV liability shift. With this change, the major card brands (Visa, MasterCard, Discover and Amex) lifted the responsibility for fraudulent transactions off their shoulders and onto businesses’ for improperly swiped EMV cards.
The intent was twofold:
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- Eliminate fraudulent transactions due to cloned cards
- Encourage merchant adoption of EMV technology