Great new design by Resource/Ammirati.
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June 2, 2015

Short North Alliance
21 E. 5th Ave, Ste 103
Columbus, OH 43201

Press Contact
Betsy Pandora

Press Release

Short North Alliance Unveils the

Columbus, OH - The Short North Alliance is excited to unveil the newly redesigned

The Short North Alliance in partnership with Resource/Ammirati has launched the all new The updated website marks the launch of preparations for HighBall 2015, taking place on October 23-24 on High Street in the Short North Arts District.

HighBall Friday programming will again include HighBall: On The Rocks, featuring an exciting music theme, local performers, and a headliner, to be announced in the coming weeks. HighBall Saturday will feature the event's crown jewel, the Costume Couture Fashion Show, with eight designer teams competing with three everyday looks and one over-the-top costume. Each night will include public costume contests with cash prizes for the best HighBaller costumes.

"The Short North Alliance is truly excited to unveil the newly redesigned," said Betsy Pandora, Executive Director of the Short North Alliance. "HighBall has grown from a small event expressing the unique creative community in the Short North Arts District to one of Columbus' most elaborate and inspiring artistic celebrations."

"It was a privilege to work with the creative team at Resource/Ammirati to create a new digital gateway to the HighBall experience," said Pandora of the new partnership. "Their incredibly innovative team has propelled us to be better able to tell the HighBall story to both Columbus and beyond."

Features of the new site include:

  • Updated, beautiful design that better showcases the creativity and uniqueness of the event
  • Clean, mobile-responsive design
  • Enhanced incorporation of HighBall brand assets
  • Improved display of sponsors
  • Eye-catching display of HighBall images from years past
As a Columbus-based creative agency, Resource/Ammirati is a proud supporter of the arts. Founder Nancy Kramer says her team was eager to volunteer their time and talents to make a site the organization can be proud of.

“We are so lucky to live and work in a city that values self expression, creativity and community,” said Kramer. "HighBall is a unique and magical event and we are so happy to lend our support.”

Opportunities to sponsor HighBall are now available. Please contact the Short North Alliance for more information by email at or phone 614.299.8050. Click here to see who is sponsoring HighBall 2015.

The official call for Costume Couture Designers is also open. Click here to download the application and learn how to be one of eight teams of designers to showcase at the nation's fiercest costume party. 

Visit to see the new site, and stay tuned on Facebook, Instagram, and Twitter for announcements.

HighBall is the nation’s fiercest costume party. Staged in the fashion capital of Columbus, this yearly event for the Halloween season bridges runway style with the culture of the Short North Arts District. Be a part of the HighBall street spectacle and model yourself on High Street. At HighBall, you are what you wear.
Hosted by the Short North Alliance (SNA), HighBall helps raise money for clean and safe Short North Arts District initiatives, promotions, holiday campaigns, public art installations and parking management.

HighBall benefits the Short North Alliance, 501(c)3 nonprofit organization serving both the property owners and business owners of the Short North Arts District.

House of Goodale
Pagetech Ltd.
IM Creative

House of Buttles
White Castle

House of Lincoln
Miller Lite
Blue Moon

House of Hubbard
L Brands Foundation
Gateway Film Center

House of Vine
Greater Columbus Arts Council
Columbus Blue Jackets
Happy Go Lucky
Hilton Columbus Downtown
JPMorgan Chase
Experience Columbus
Greater Columbus Convention Center
The Wood Companies

House of Wall
Arena District
Discover Financial Services
Edward Jones
Kegler Brown Hill + Ritter
Centerline Street Magic
S2 Management
Phia Salon
Sundown Rundown Group
Copyright © 2015 Short North Alliance, All rights reserved.

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