New York Times Furthers Investment in VR
With several media companies struggling to reach revenue targets, The New York Times (NYT) plans to focus further on virtual reality under the company’s T Brand Studio. Among their planned VR initiatives are interactive series on the Olympics, climate change, and space exploration. Despite over 600,000 app downloads, it is too early to know what the numbers will look like, in terms of revenues or margins. Read about the NYT’s VR efforts.
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