Amazon Releases Its Own Game Engine
This week, Amazon released its own game engine, Lumberyard. This is significant because the Seattle, WA-based company intends Lumberyard to be completely free of licensing or royalty fees. Amazon may be vying for Unity target audience of game developers. However, with 47% of game developers currently using Unity and SteamVR recent announcement that it will support a Unity plugin, Amazon has a very steep road to gaining significant market share.
Google Developing Stand-Alone VR Headset
Google has shipped over 5 million Google Cardboards, but search giant is working on a product to compete with the Samsung Gear VR and other mobile headsets. Google has already dabbled in AR/VR, but the stand-alone headset, unannounced by Google itself, could signify a more serious commitment to the industry.
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