"[Journalists] have built [virtual reality] up and they will tear it down," John Riccitiello, CEO of Unity. (Click to Tweet)

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Greenlight Report

February 12, 2016

A weekly newsletter by Greenlight VR, the business intelligence firm for the global virtual reality economy.

Top Industry News
Analyst Commentary
Amazon Releases Its Own Game Engine
This week, Amazon released its own game engine, Lumberyard. This is significant because the Seattle, WA-based company intends Lumberyard to be completely free of licensing or royalty fees. Amazon may be vying for Unity target audience of game developers. However, with 47% of game developers currently using Unity and SteamVR recent announcement that it will support a Unity plugin, Amazon has a very steep road to gaining significant market share.

Google Developing Stand-Alone VR Headset
Google has shipped over 5 million Google Cardboards, but search giant is working on a product to compete with the Samsung Gear VR and other mobile headsets. Google has already dabbled in AR/VR, but the stand-alone headset, unannounced by Google itself, could signify a more serious commitment to the industry. 

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Why Valve's Partnership With Unity Is Important to Virtual Reality "Stevi Rex, analyst at Greenlight VR, says giving away these kits is important for developers to be able to create original games or expand existing experiences for the HTC Vive."

Read what else executives from Unity, Valve, Google, and Facebook said.

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