“I don’t know if it’s going to happen in 10 years, but the end goal is pretty simple. It’s to make virtual reality that is indistinguishable from the real world for some set of experiences.” - Palmer Luckey, Founder Of Oculus

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Greenlight Report

December 18, 2015

A weekly newsletter from Greenlight VR, the business intelligence firm for the global virtual reality economy.

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Top Industry News

Japanese Megapublisher Colopl Announces $50M Fund For Virtual Reality Gaming (VentureBeat)
Mozilla Launches A-Frame: VR-Capable Websites Starting With One Line Of Code (Road to VR)
Giroptic Is Building The GoPro For Virtual Reality (TechCrunch)
Palmer Luckey Discusses VR’s Bright Future And The Barriers In Its Way (GameInformer)
Digital Domain Pays $39 Million For An Emmy Award Winning VR Content Producer (UploadVR)
nDreams Raises Further £2M For VR Development & Publishing (VRFocus)
This Week In The Business: Rose-Colored VR Glasses (Kotaku)

Analyst Commentary

HoloLens opens its public demo this week. Non-entertainment company should be excited. The Microsoft product may significantly improve the product development cycles for business in many manufacturing industries. By providing a new form of 3D visualization, cross-functional teams may have a new mechanism to share ideas and convey more information.

Meet The Consumers That Will Make Or Break Virtual Reality

SingularityHub: "Greenlight VR recently conducted a national 2,000-consumer study in the US with Touchstone Research to gauge affinity for VR consoles, shed light on realistic price-point thresholds, and most importantly, assess what VR content consumers want."

Read The Full Article On SingularityHub.com

Happy Holidays

Happy Holidays from everyone at Greenlight VR. We hope your holidays will be filled with joy through the New Year.

- Clifton, Eva, Sean, Greg, Jeremy, Tito, Petr, Krys & Jazmin

We also want to inform Greenlight Report readers that next Friday (December 25th, 2015) we will not be sending out a newsletter do to the holidays. The newsletter will resume on Tuesday, December 29th.

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