“That was the biggest takeaway for me, how it advanced and how quickly it has gotten to the point it is at now.” - Jeffrey Gattis, Head of Product Marketing at Magic Leap

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Greenlight Report

December 4, 2015 

A weekly newsletter from Greenlight VR, the business intelligence firm for the global virtual reality industry.

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Top Industry News
Virtual Reality News Augmented Reality
Headed to CES 2016? Set Up An Analyst Briefing
With so many virtual reality companies in one place, and extraordinarily high demand for client meetings during CES, Greenlight VR will hold pre-conference analyst briefings between December 15 – 30th.
Set up an analyst briefing now:
Analyst vs. Analyst Opinion: Is HoloLens' Contest Good Strategy?

Sci-Tech Today: We reached out to Sean Whitmore, research analyst with Greenlight VR, who told us that for an unproven technology such as augmented reality, soliciting non-technical ideas could be an ideal way for Microsoft to market its new product and build brand awareness.

"This type of consumer engagement could foster not only more awareness of the tech -- and inevitable consumer release -- but also allow those with no technical expertise to contribute and therefore bring fresher ideas to the table," Whitmore said.

Read the Full Article Here
A New Look For The Greenlight VR Blog

We decided to spruce up our blog. Check It Out Here!
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